MakeAR (Tech Unit of Impresario)
Website:
makear.ai
Job details:
About MakeAR (Tech Unit of Impresario Promotions)
MakeAR, the tech arm of Impresario Promotions, is redefining brand engagement through immersive Augmented Reality (AR) and Virtual Reality (VR) experiences. We create innovative, technology-driven campaigns that help brands build meaningful consumer engagement across different industries.
Job Description – Lead Generation Specialist
Location: Noida
Experience: 0.6 - 2 Years
Roles & Responsibilities
- Build and own a qualified lead pipeline for Consumer Promotions, GWP campaigns, and AR engagement solutions.
- Conduct structured discovery calls to understand brand objectives, promotion goals, target consumers, budgets, and timelines.
- Research and analyse data on brands, categories, ongoing promotions, and market trends to identify high-intent prospects.
- Identify and prospect brands across FMCG, Retail, Consumer Durables, BFSI, E-commerce, QSR, and New-age Consumer Brands.
- Execute outbound outreach through cold calling, LinkedIn Sales Navigator, email campaigns, and social selling.
- Map and engage key decision-makers, including Marketing Heads, Brand Managers, Trade Marketing and Growth Teams.
- Nurture leads through consistent follow-ups, insights sharing, and value-led conversations until sales readiness.
- Track opportunities across Rewards, Consumer Promotions, Loyalty, and AR activations, ensuring visibility and momentum.
Skills Required
- 0.6 – 2 years of experience in Lead Generation, Inside Sales, or Business Development. Experience in Marketing, Promotions, Rewards, Creative Tech, or MarTech is preferred.
- Strong English communication skills, both verbal and written, with hands-on experience in B2B lead generation, cold calling, discovery conversations, and objection handling.
- Excellent research, data mining, and lead intelligence skills, with the ability to build qualified pipelines, not just databases.
- Proficiency in LinkedIn Sales Navigator, Lusha, HubSpot/CRM tools, and Excel, along with strong account mapping, social selling, and lead nurturing skills.
- Ability to understand brand marketing challenges across Consumer Promotions, GWP, Rewards, and Loyalty Programs and convert them into opportunity-driven conversations.
- Collaborative team player with a strong ownership mindset.
How to Apply
Interested candidates can share their CV at riya.c@makear.ai
Click on Apply to know more.