Website:
thepalmera.in
Job details:
Company Description
Palm Era® specializes in producing high-quality palm jaggery and value-added products that are AGMARK certified for purity and excellence. Our products are free from pesticide residues, naturally fermented, and enriched with essential nutrients and vitamins, reflecting our commitment to sustainability. Operating from environmentally controlled manufacturing facilities, we emphasize quality and support local palm climber communities in coastal southern Tamil Nadu. Join a forward-thinking organization dedicated to health, sustainability, and community empowerment.
Role Description
We are seeking a full-time Lead Generation and SEO Executive to join our team on-site at our office in Thoothukudi. The position involves identifying and engaging potential customers through diverse lead-generation tactics, executing and managing SEO strategies to improve visibility and organic traffic, conducting keyword research, creating and optimizing high-quality content, and analyzing performance metrics to refine strategies. The ideal candidate will collaborate with sales and marketing teams to drive targeted business growth.
Qualifications
- Proficiency in Lead Generation techniques, including outbound and inbound marketing strategies
- Comprehensive knowledge of SEO, including keyword research, on-page and off-page optimization, and analytics tracking
- Strong skills in Digital Marketing, including content creation, PPC campaigns, and social media marketing
- Experience in creating and optimizing high-quality web content for improved user engagement and search engine performance
- Familiarity with tools like Google Analytics, Google Search Console, and other SEO and CRM software
- Highly organized with excellent communication and analytical skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience in the food or sustainability industries is a plus
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