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Role Profile & Job Description
Role Title
Lead Generation Specialist/Consultant - Impanelled/Full-Time
Role Purpose
The Lead Generation Specialist will work closely with SMEs (Tally Certified Partners) to strengthen both B2B and B2C lead generation capabilities, optimize lead management practices, and improve conversion-focused business development processes. The role involves consulting, coaching, enabling, and monitoring partners on structured lead generation activities, event-based lead generation, referral generation, and pipeline management using TT2.0.
The individual will act as a strategic advisor and execution enabler for SME partners, helping them design sustainable lead generation frameworks and improve overall sales effectiveness.
Educational Qualification
- Graduate in Business Administration, Marketing, Commerce, or related discipline.
- MBA in Marketing / Sales will be an added advantage.
Experience Required
- Preferably 8–10 years of experience in Lead Generation, Sales Enablement, Business Development, or SME Consulting.
- Must have experience working with SME businesses or certified partner ecosystems.
- Experience in both B2B and B2C lead generation, sales pipeline management, event-driven lead generation, or consulting-led sales support is preferred.
- Exposure to CRM systems, lead tracking tools, and dashboard-based performance monitoring is essential.
Key Skill Sets Required
Functional Skills
- B2B & B2C Lead Generation Strategy Development
- SME Business Understanding
- Lead Funnel & Pipeline Management
- CRM / Lead Tracking Systems Knowledge
- Event-Based Lead Generation
- Referral & Influencer Network Development
- Sales Analytics & Dashboard Interpretation
- Market Outreach Planning
- Training & Partner Enablement
- Data Analysis & Problem Solving
Key Responsibilities
1. Partner Business Analysis & Lead Generation Assessment
- Analyse the partner’s current lead generation structure, pipeline, lead sources, customer acquisition practices, and closure strategies.
- Understand SME partner business models, sales processes, and market outreach mechanisms.
2. Lead Generation Strategy Development
- Design structured lead generation plans aligned with partner business goals.
- Suggest new lead generation approaches while optimizing existing activities.
- Support partners in identifying high-potential B2B and B2C customer segments and business opportunities.
- Build actionable lead generation roadmaps with measurable outcomes.
3. Lead Management & Pipeline Optimization
- Enable partners on structured lead tracking and pipeline management practices.
- Ensure systematic recording, categorization, and prioritization of leads.
4. Event-Based Lead Generation Enablement
- Guide partners in planning and executing B2B and B2C lead generation activities and events such as:
- Prospect Events
- First-Time Tally User (FTTU) Events
- Influencer Events
- Association Events
- Segment-Focused Events
- Assist in audience segmentation, invitation planning, event engagement, and follow-up processes.
- Support partner teams in developing presentation and customer engagement capabilities.
5. Referral & Influencer-Based Lead Expansion
- Help partners strengthen referral networks with CAs, GSTPs, influencers, associations, existing customers, and local business communities to improve both B2B and B2C lead flow.
- Enable structured referral generation and engagement mechanisms.
- Develop sustainable influencer engagement and relationship management practices.
6. Market Outreach & Lead Generation Activities
- Support partners in field-based B2B and B2C lead generation activities including:
- Market Visits
- Market Storming
- Van Campaigns
- Local Partnerships
- Newspaper Inserts
- Community Outreach Activities
- Monitor effectiveness and suggest improvements based on market response and outcomes.
Key Performance Indicators (KPIs)
- Improvement in partner lead generation effectiveness.
- Increase in quality leads generated by partners.
- Lead-to-conversion improvement.
- Adoption and usage effectiveness of TT2.0.
- Event-driven lead generation outcomes.
- Improvement in lead tracking accuracy and reporting.
- Referral lead contribution growth.
- Partner capability enhancement and self-sufficiency.
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