Bajaj Finserv
Website:
bajajfinserv.in
Job details:
Location Name: Pune Corporate Office - Mantri
Job Purpose
Drive business growth for digital financial products using Consumer AI, first-party data, and performance marketing.
Enable the right customers to discover the right products at the right time across App and Web.
Own the complete journey from business planning ? execution ? delivery of growth results.
Duties And Responsibilities
Key Responsibilities
Business Planning & Strategy
- Create annual and quarterly growth plans
- Set targets for acquisition, ROI, and budgets
- Identify opportunities for discovery, cross-sell
- Convert business goals into clear digital and AI-led initiatives
________________________________________
Consumer AI–Led Discovery & Personalization
- Work closely with Data science and AI team to create customer segment using behaviour, transactions (UPI/spend), and portfolio data
- Build AI recommendation engines to show relevant products
- Set up and automate remarketing framework to cater drop off user to increase funnel efficiency
________________________________________
Product & Delivery Ownership
- Prepare and manage BRDs/PRDs for new features and improvements
- Work closely with PMO, Product, Data Science, and Engineering teams to finalize requirements
- Perform rigorous testing (UAT), and releases
- Ensure timely delivery with clear business impact
________________________________________
Performance Marketing & Funnel Optimization
- Manage paid and organic channels (Search, Social, Affiliates, SEO/ASO)
- Improve the full funnel: Discovery ? Click ? KYC ? Approval ? Activation ? Repeat usage
- Run regular A/B tests to improve conversions and reduce costs
- Build dashboards and reports to track performance
________________________________________
Team & Stakeholder Management
- Lead and mentor a team of 3–4 marketers
- Collaborate with Product, Tech, Analytics, CRM, and external partners
- Align all teams toward common growth goals
Required Qualifications And Experience
Ideal Profile
- 8-10 years in performance/growth marketing
- Strong hands-on experience managing marketing campaigns
- Comfortable with data, numbers, and experimentation
- Detail-oriented executor with strong problem-solving skills
- Experience in fintech/lending/App growth is a plus
Click on Apply to know more.