Website:
airawath.com
Job details:
Role: Lead Digital Media Growth Specialist
Company: Airawath
Location: Hyderabad (Onsite)
Experience: 3–6 years
Employment Type: Full-time
Industry: Consumer AI | Social | Digital Media
About Airawath
Airawath is an AI-powered consumer platform reimagining gifting, celebrations, e-invitations, and social connection. We blend emotional intelligence, AI, and thoughtful design to create meaningful consumer experiences. Digital media is not a support function here—it is a core growth engine.
We are hiring a Lead Digital Media Growth Specialist who owns strategy and execution. This is not a posting role. This is a growth ownership role.
How to Apply
Apply via LinkedIn
Fill in google form https://forms.gle/T5r5GeXRRpBVqQKU6 (This is a MUST, first step in the screening process)
You may also email your resume + portfolio after filling the above google form to
📧 jithin.jose@airawath.com
What You’ll Own
- End-to-end ownership of Airawath’s digital presence across:
- Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest
- Design and execute platform-specific growth strategies focused on reach, engagement, and follower growth
- Use AI-powered tools for:
- content ideation, hooks, captions, scheduling, analytics, trend detection, and performance optimization
- Deep analysis of platform algorithms and performance metrics to continuously refine strategy
- Apply US audience behavior, cultural trends, and seasonal moments into content planning
- Collaborate closely with:
- content writers, video editors, designers, and product teams
- Ensure every asset is fully platform-ready:
- hooks, captions, hashtags, thumbnails, timing, formatting
- Track competitors, creators, and emerging formats to stay ahead
- Deliver weekly performance reviews with insights, learnings, and clear action plans
- Experiment aggressively with new formats, AI workflows, and growth tactics
Who You Are
- 3–6 years of hands-on experience in digital growth or social media marketing
- You have grown pages, not just managed them
- Strong portfolio showing growth metrics, campaigns, or social properties
- Deep understanding of US consumer content behavior
- Comfortable using AI tools daily for marketing workflows
- Strategic thinker who also executes hands-on
- Startup mindset: fast, adaptive, and outcome-driven
- Strong communication, clarity of thought, and ownership
Nice to Have
- Influencer or community-building experience
- Basic SEO or paid ads exposure
- Experience in consumer apps, e-commerce, or social platforms
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Click on Apply to know more.