Lead - Digital Engagement
ICICI Securities
- Location
- Navi Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- Adobe Analytics
- Adobe Suite
- API
- capital markets
- compliance
- customer journey
- end-to-end
- Google Ads
- lifecycle marketing
- MarTech
- multivariate testing
About the role
Website:
icicisecurities.com
Job details:
Role & Responsibilities
- Own the end-to-end communication strategy across the customer lifecycle - lead conversion, 2-in-1 account activation, and revenue generation - with differentiated journeys for each customer segment.
- Translate funnel-stage objectives into channel-specific campaigns across email, SMS, WhatsApp, push notifications, and call-centre scripts.
- Manage the MarTech stack (Adobe Campaign, Adobe Analytics, Adobe Target, Netcore or equivalent) and associated vendors, ensuring platform health, data hygiene, and delivery SLAs.
- Drive personalisation through continuous A/B and multivariate testing and propensity- and RFM-based segmentation, partnering with Product and Engineering on event tracking and API integrations for trigger-based journeys.
- Hands on experience of paid marketing platforms (Google Ads, Meta Ads, affiliate networks) to align engagement journeys with acquisition intent and lead quality.
- Build and enforce a communication governance framework covering consent, frequency capping, and suppression logic, in line with TRAI, DPDP Act, and SEBI / exchange norms.
- Report funnel-level impact to leadership through dashboards and data-driven narratives, and coordinate with Compliance, Call Centre, Product, and external agencies to deliver a seamless customer journey.
- Lead and develop a team of campaign executors and analysts, prioritising competing requests based on funnel-stage impact.
Key Attributes
- Strong understanding of digital lifecycle marketing, ideally within stockbroking or capital markets.
- Working exposure to MarTech and analytics platforms (Adobe suite, Netcore or equivalent), with comfort in reading data and running structured tests.
- Ability to bring a fresh, external perspective while balancing commercial goals with compliance and risk considerations.
- Excellent communication and stakeholder management skills, with experience managing teams and external vendors.
- Graduate / MBA 6-15 years of experience in digital / lifecycle marketing
- Relevant certifications (e.g., Google Ads, Adobe, or any other MarTech Stack)
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