Jardens Capability Developers (OPC) Pvt Ltd
Website:
jardens.in
Job details:
Job Description:
As a Lead Content Coordinator specialising in Digital Marketing support, you will play a leadership role in shaping the integrated marketing and communications strategy across various channels. Your responsibilities will include:
- Team Leadership: Lead and mentor a team of Program Coordinators, providing guidance, support, and fostering a collaborative work environment.
- Strategic Planning: Develop and implement comprehensive strategies for marketing channels such as Facebook, LinkedIn, Display, and emailers, etc to enhance brand visibility and engagement.
- Content Ownership: Take ownership of communication flows on the website, brochures, landing pages, PR releases, blogs, etc., ensuring consistent and compelling messaging aligning with the brand's vision.
- Testing and Optimisation: Oversee ongoing testing to evaluate the effectiveness of different communication lines for executive education programs
- Collateral Creation Oversight: Leverage your expertise to oversee the creation of impactful brochures and digital assets, ensuring alignment with overall marketing goals.
- Task Management and Oversight: Ensure the team adheres to established processes and demonstrates proven task management capabilities to ensure the timely completion of projects.
- Cross-Team Collaboration: Facilitate effective communication across teams to ensure seamless workflow and timely project delivery.
- Timeline Adherence Oversight: Ensure that all marketing and communication efforts adhere to agreed timelines, managing expectations with various stakeholders.
- Stakeholder Collaboration: Oversee collaboration with different stakeholders, conduct feedback rounds, and use insights to enhance creative outputs.
- Brand Compliance Oversight: Act as a brand champion both internally and externally, ensuring full compliance with brand guidelines and messaging across all solutions.
- Market Intelligence: Provide leadership in keeping abreast of market developments and competitor strategies to inform and enhance performance marketing strategies.
EXPERTISE AND QUALIFICATIONS
Requirements:
- Min 5+ years of experience with a Min bachelor's degree. Proficiency in English is a must
- Proven leadership experience in marketing communication, with a focus on digital marketing activities and having led a team
- Demonstrated experience in team management, account management, and client coordination. Client servicing background is a plus.
- Ability to maintain cross-functional team relationships and foster a collaborative environment.
- Very good understanding of what works and what doesnʼt work in creatives for performance marketing
- Having an experimental mindset for creatives to enhance creative conversion metrics
- Proactive approach to recommending new communication strategies for digital marketing
- Strong organisational and time-management skills.
- Excellent written and verbal communication skills.
- Familiarity with creating brochures and digital assets in bulk is an added advantage.
- Familiarity with creative briefs and understanding of marketing channels is a plus
- Should be adept at Excel and task management tools such as Asana
- Should be able to take data-backed creative decisions
Click on Apply to know more.