Website:
iict.org
Job details:
🚀 We’re Hiring: Lead – Marketing & Growth | IICT
The Indian Institute of Creative Technologies (IICT) is looking for a young, high-energy and hands-on Lead – Marketing & Growth to drive marketing, brand visibility, student enrolment campaigns and growth initiatives.
IICT is a Section 8 company with stakeholders from the Ministry of Information & Broadcasting, Government of India, Government of Maharashtra, FICCI and CII.
IICT has been established to drive India’s leadership in Animation, VFX, Video Gaming, Comics and Extended Reality — AVGC-XR.
IICT is not only an educational institute. It is envisioned as India’s lighthouse institution for the AVGC-XR ecosystem, with a mandate to build talent, foster innovation, support industry development, enable start-ups, strengthen research and help position India as a global creative technology powerhouse.
📍 Location: Mumbai
🏢 Function: Marketing | Brand | Growth | Outreach | Communications
🎯 Role: Lead – Marketing & Growth
About the Role
We are looking for a hands-on marketing leader who can drive IICT’s marketing function across digital marketing, performance marketing, social media, events, PR, brand communication and student enrolment campaigns.
The ideal candidate should have prior experience in Media & Entertainment, EdTech, Education, Advertising, AVGC-XR or related creative industries.
This is not only a strategy role. The person must be comfortable owning execution, reviewing campaigns daily, working with agencies, improving creatives and copy, tracking leads and enrolments, and ensuring that marketing directly supports IICT’s admission and brand-building goals.
What You Will Own
✅ Digital marketing and performance campaigns across Google, Meta, YouTube, LinkedIn and other relevant platforms
✅ Lead generation campaigns for IICT courses, workshops, events and admissions
✅ Campaign budgets, CPL, lead quality, conversion funnels and enrolment outcomes
✅ Landing pages, ad copies, creatives, targeting and conversion improvements
✅ Daily campaign performance tracking and data-led optimisation
✅ Marketing dashboards covering leads, enquiries, applications, enrolments, source mix and cost of acquisition
✅ Integration between digital campaigns, website, CRM, WhatsApp and admissions follow-up
✅ Social media growth across Instagram, YouTube, LinkedIn and X
✅ Reels, short videos, student stories, course explainers, faculty clips, campus content and event coverage
✅ IICT’s brand voice, visual consistency, copy, creatives, campaign messages, emailers, brochures and website content
✅ Course-wise marketing plans for Animation, VFX, Gaming, XR, AI-led content, sound, editing, DI, virtual production and other creative technology areas
✅ Events, open houses, masterclasses, webinars, workshops, college outreach and industry activations
✅ PR coordination, media notes, press releases, leadership communication and institutional updates
✅ Agency and vendor management across digital, creative, social media, PR, media buying, video production and events
✅ Monthly marketing KPIs across enrolments, leads, campaign performance, social media growth, PR coverage, events, CRM readiness and website performance
We’re Looking For Someone Who Has
🔹 15+ years of experience in marketing, digital marketing, brand communication, media, advertising, EdTech, education, entertainment, AVGC-XR, gaming, animation, VFX or related sectors
🔹 Prior experience in Media & Entertainment or EdTech / Education will be strongly preferred
🔹 Experience in an advertising, digital, creative or media agency will also be considered positively
🔹 Hands-on experience in performance marketing or direct supervision of Google, Meta, YouTube, LinkedIn or similar paid marketing campaigns
🔹 Strong understanding of social media growth, reels, short-form video, influencer collaborations and youth-facing communication
🔹 Good sense of copy, creative judgement, design, video formats and brand storytelling
🔹 Proven ability to generate leads and support admissions, sales or business outcomes through marketing
🔹 Experience working with agencies and managing campaign deliverables
🔹 Strong understanding of CRM, WhatsApp marketing, landing pages, lead funnels, website journeys and marketing analytics
🔹 Excellent writing, communication and presentation skills
🔹 Strong project management ability and comfort in a fast-paced, start-up-style institutional environment
🔹 Familiarity with AVGC-XR, gaming, animation, VFX, immersive media, AI-led content or creative technologies will be an added advantage
🔹 International exposure, global education exposure, international campaigns or cross-border creative industry experience will be an added advantage
Education
• Bachelor’s degree in Marketing, Communications, Media, Advertising, Business, Digital Marketing or a related field
• Post-graduate qualification or diploma in Marketing, Communications, Advertising, Media, Digital Marketing or related areas will be preferred
• Formal education is important, but strong relevant experience, creative judgement and hands-on marketing capability will carry significant weight
You’ll Be a Great Fit If You
✨ Are a hands-on marketing leader, not only a strategy person
✨ Are comfortable working with both data and creativity
✨ Are strong in performance marketing, social media and events
✨ Can manage agencies but also challenge and improve their output
✨ Have strong copy, campaign ideas and creative judgement
✨ Are excited by AVGC-XR, gaming, animation, VFX, media, entertainment and creative technologies
✨ Are comfortable working in a growing institution where systems are still being built
✨ Are outcome-oriented, with a clear focus on enrolments, brand visibility and institutional credibility
How to Apply
Interested candidates may share their CVs at:
📩 Email: hr@iict.org / neelam.tiwari@iict.org
📞 Contact: 8355909576
📝 Subject Line: Application – Lead Marketing & Growth, IICT
#Hiring #MarketingJobs #GrowthMarketing #MarketingLead #DigitalMarketing #BrandStrategy #EdTech #CreativeTechnologies #AVGCXR #EducationMarketing #IICT #MumbaiJobs #LeadershipHiring #ContentCreation #MediaJobs
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