Performance Marketing Specialist

We're a growing startup — and we'll be honest: we don't offer big corporate perks or fancy offices (yet). But here's what we can guarantee: You'll work directly with the founder and get hands-on experience in every aspect of running a fashion business. You'll learn how to build a brand from scratch You'll take real ownership, not just follow instructions — and see the impact of your work daily. You'll have the freedom to experiment, grow, and evolve —like a co-founder. Yes, the salary is modest to start — ₹10,000/month + performance-based incentives. But if you're driven by growth, learning, and making something meaningful — this role will shape you into a future business leader. Let's build something great together. About Layas Marts Layas Marts is a growing Indian D2C fashion brand for women, known for its ethnic and cotton wear collections that blend tradition with everyday comfort. We cater to both end-customers and boutique resellers. We're now hiring a Performance Marketing Specialist to drive consistent online sales and take our digital presence to the next level. Who We're Looking For We need a result-oriented digital marketer who not only understands performance metrics and ad platforms but also connects with Indian women's fashion trends. This role is ideal for someone who wants to grow fast, take ownership, and possibly evolve into a long-term leadership role. Key Responsibilities Paid Advertising & Campaign Execution Create, manage, and optimize ad campaigns across Facebook, Instagram, Google, and YouTube Execute A/B testing, audience segmentation, and budget control to improve ROI and conversions Monitor daily performance metrics and adjust strategies in real-time Run campaigns for both direct buyers and boutique resellers Social Media & Creative Strategy Work on social media strategies across Instagram, Facebook, YouTube Shorts, and Pinterest Edit creatives using tools like CapCut, Canva, VN, etc., to improve ad performance Understand fashion preferences of Indian women and align creative output accordingly Analytics & Reporting Track campaign KPIs (CTR, CPC, ROAS, Sales) and build actionable reports Analyze what's working and where to pivot for better campaign results Share insights with the team weekly and monthly Collaboration & Growth Alignment Coordinate with content creator for product drops. Contribute campaign ideas for both online traffic and offline pop-up sales Stay updated on marketing trends, fashion content, and consumer behavior

Layas Marts is a growing Indian D2C fashion brand for women, known for its ethnic and cotton wear collections that blend tradition with everyday comfort. We cater to both end-customers and boutique resellers.