Marketing Specialist Email and SMS

The Opportunity We are looking for a Marketing Specialist to join our team. Reporting to the Marketing Director, the Marketing Specialist supports Lavender's lifecycle marketing efforts to sustainably generate business and increase brand loyalty. The Marketing Specialist is a detail-oriented email and SMS marketing professional with a passion for building smart, personalized customer journeys while keeping everything compliant. The role has the primary responsibility of driving the performance of our email, SMS and targeted marketing campaigns. This individual will drive creation, management and optimization of segmented marketing strategies to increase lead conversions, customer engagement, and retention. The ideal candidate is both a creative and analytical thinker with a passion for storytelling, design, and data-driven optimization. The Responsibilities Create and manage campaigns that guide customers through every stage, focusing on keeping them loyal and encouraging more engagement Design, build, test and execute high-quality multi-channel marketing campaigns and automated workflows (email, SMS, push notifications) that align with business goals Manage campaign calendars, ensuring deadlines are met and campaigns are deployed error-free Ensure compliance with CPRA, HIPAA, and other applicable regulations Monitor and manage DMARC, DKIM, SPF, spam filters, bounce handling, and sender reputation management Quality control across devices and channels Analyze customer data to identify key segments based on behaviour, demographics, and lifecycle stage Manage ESP and marketing automation tools and lead the roll-out of new tools in collaboration with IT and key stakeholders Compile, monitor and analyze campaign performance, A/B testing and KPI tracking, providing actionable insights and reports and making data-driven improvements Report on the number of appointments booked and leads converted through campaigns Build reporting to better understand customer trends and segment behaviour Contribute to our small and agile team, maintaining flexibility to work on other marketing projects

Founded in 2020, Lavender is the largest nurse-owned and operated online psychiatry and therapy office in the United States. Our extraordinary team of 100+ talented and like-minded folks works remotely from across the United States, Canada and the Philippines to collaboratively increase access to high-quality, high-touch mental healthcare. Lavender is a human-first organization and our people embody: A bias towards action A capacity for self-direction Originality and creative instincts Courageous and bold thinking And the potential to achieve even more