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Senior Digital Marketing Manager

Salary

$33.33k - $41.67k

Min Experience

5 years

Location

New York, Remote

JobType

full-time

About the job

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About the role

Become a Digital Marketing Manager for L'Oreal Digital Acceleration Hub! As the Senior Digital Marketing Manager, you will be responsible for planning, executing and optimizing digital marketing campaigns and strategies across various channels, driving results and impact for our brands. You will work closely with our Brand and Performance marketing teams to ensure the delivery of world-class digital experiences for our customers. This role will be a key member of our Digital Acceleration Hub, which is L'Oreal's global team of digital experts, charged with accelerating the digital transformation of the company. You will have the opportunity to work on innovative and future-facing digital initiatives that will shape the future of L'Oreal's digital presence. Key Responsibilities: • Lead the planning, execution and optimization of digital marketing campaigns across various channels (social, display, search, programmatic, etc.) • Partner with Brand and Performance Marketing teams to drive integrated, multi-channel campaigns that deliver results • Analyze campaign and channel performance, uncover insights and make data-driven optimization recommendations • Stay up-to-date on the latest digital marketing trends and best practices, and apply them to our campaigns • Manage and develop a team of digital marketing specialists to drive campaign delivery and optimization • Collaborate cross-functionally with teams like Content, Creative, Analytics and Tech to ensure seamless campaign execution • Represent L'Oreal's digital marketing expertise externally through speaking opportunities, industry events, etc.

About the company

L'Oréal is the world's largest cosmetics company and a leader in the beauty industry. For over 100 years, L'Oréal has been pushing the boundaries of innovation to meet the diverse beauty needs of people around the world. With a portfolio of iconic brands like L'Oréal Paris, Garnier, Maybelline New York, Lancôme and many more, we are committed to offering high-quality, safe and effective beauty products to consumers globally.

Skills

digital marketing
social media
search engine marketing
display advertising
programmatic advertising
campaign management
data analysis
optimization