Junior Product Manager

1. Understand consumer needs for skincare products, analyze consumer demand and market trends, and provide data support for product development. 2. Be able to independently explore product selling points and formulate product go-to-market strategies and processes, including pricing strategies, overall marketing plans, and the output of product knowledge required by various departments; ensure that products meet brand positioning and market demands, and provide market data support for product launches. 3. Execute product marketing strategies, including social media, awareness media, and market promotion plans, to achieve business conversion while building brand awareness and consumer preference. 4. Control and output the product's tone and main visuals, including product key visuals, model/celebrity looks, social content, and store and e-store merchandising. 5. Analyze competitors' latest seeding activities on various platforms, dissect marketing content, and summarize best practices that the brand/product can learn from. Understand industry trends and provide suggestions for product optimization and innovation.