Requirements for the Role :
- 2-4 yrs of proven experience as a Copywriter or similar role, with a strong portfolio of creative work.
- Knowledge of online content strategy and creation
- Excellent writing, editing and proofreading skills
- Creative thinking and problem solving skills
- Ability to translate complex ideas into clear, concise, and engaging copy.
- Strong research skills
- Collaborative spirit
- Excellent time-management and organizational skills
- Familiarity with SEO principles is a plus
- Graduation is needed in any field
Responsibilities :
- Write creative and engaging copies for product descriptions, advertisements, articles, blogs, and content marketing materials.
- Develop and maintain brand voice and tone guidelines to ensure consistency across all communication channels.
- Edit and refine creative content copies and curate short stories for social media.
- Collaborate with internal teams, including Marketing, Design, and Product Development to brainstorm ideas and develop content strategies.
- Work closely with external partners, such as PR agencies, to coordinate brand communication efforts.
- Conduct thorough research on industry trends, competitor activities, and target audience preferences to inform content creation.
- Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
- Stay up-to-date with emerging trends in copywriting, digital marketing, and industry-specific developments.