Copywriter

Requirements for the Role :

• 2-4 yrs of proven experience as a Copywriter or similar role, with a strong portfolio of creative work.
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Creative thinking and problem solving skills
• Ability to translate complex ideas into clear, concise, and engaging copy.
• Strong research skills
• Collaborative spirit
• Excellent time-management and organizational skills
• Familiarity with SEO principles is a plus
• Graduation is needed in any field

Responsibilities :

• Write creative and engaging copies for product descriptions, advertisements, articles, blogs, and content marketing materials.
• Develop and maintain brand voice and tone guidelines to ensure consistency across all communication channels.
• Edit and refine creative content copies and curate short stories for social media.
• Collaborate with internal teams, including Marketing, Design, and Product Development to brainstorm ideas and develop content strategies.
• Work closely with external partners, such as PR agencies, to coordinate brand communication efforts.
• Conduct thorough research on industry trends, competitor activities, and target audience preferences to inform content creation.
•  Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
•  Stay up-to-date with emerging trends in copywriting, digital marketing, and industry-specific developments.