Product Marketing Lead, Marketing Automation

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny. We're looking for a seasoned and versatile Product Marketing Lead—a true Swiss Army knife—to join our Platform PMM team. In this role, you'll tackle Marketing Automation products, the company's flagship offering and a core revenue driver fueling our growth. You'll be the GTM partner for our Klaviyo product team, understanding market opportunities, competitive landscape, and influencing product roadmap. You will lead global product launches, rallying cross-functional stakeholders to execute comprehensive go-to-market strategies that drive market expansion and accelerate revenue. You'll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue. If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire others to do the best work of their careers, this place is for you! How You'll Make a Difference: Researching the market landscape of product areas we're exploring – including TAM/SAM, competitors, packaging & pricing, and much more Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps Launching new, innovative products and features into market that cut through the noisy landscape Crafting differentiated positioning and messaging to test and establish for new products Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground Being an SME for our Sales teams in strategic deals as we establish a footprint for the new products and features you'll launch Architecting a scalable GTM plan and driving meaningful product adoption and revenue growth Perform other related duties as assigned.

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.