Associate, Marketing – Content

We are seeking a creative, dynamic, and highly collaborative copywriter to join our marketing team. While primarily focused on writing for an audience of financial professionals for KKR’s insurance business, this writer will have the opportunity to produce a diverse array of content across multiple audiences and channels.

The Financial Writer should be both an excellent writer/editor and a strong communicator who can build relationships across the firm. The successful candidate will be able to understand and quickly synthesize complex financial topics into digestible, eye-catching content and have a deep understanding of the competitive field.

Being a team player who can work with many different stakeholders on the marketing team and beyond, including offering guidance on best practices for content development and messaging, is essential. Candidates should be responsive, creative, open to feedback and new ideas, and a problem-solver who can figure out ways to get things done.

This position is located in our Hartford, CT office.

Responsibilities:

• Provide marketing copy and messaging for annuities, including variable, fixed and fixed index products.
• Ability to apply a sound understanding of annuity products and financial concepts to clearly and accurately communicate key sales ideas.
• Distill complex business and product content into simplified messaging.
• Generate B2B and B2C product and creative value-add content across various platforms, including web, email, video, social, presentations/seminars and print.
• Work with other copywriters, designers, marketers and senior sales management to help generate creative ideas and develop messaging for marketing initiatives that align with the sales team and support business objectives.
• Utilize digital best practices for SEO/AEO, email messaging, subject lines, CTAs, etc.
• Develop targeted messaging for various audiences throughout the sales process.
• Ensure consistency in style, tone and voice across marketing initiatives.
• Be able to work collaboratively on projects, lending writing expertise, as well as independently manage projects from conception to completion.
• Create voice-over scripts for video.
• Collaborate with other areas across the organization to ensure accuracy and regulatory compliance.
• Must be able to manage competing priorities.
• Must manage to aggressive deadlines.

Qualifications:

• Bachelor’s degree in communication, marketing or English.
• 7+ years marketing copywriting experience, minimum of 4 + years in the financial services industry, preferably annuity.
• Demonstrated willingness and ability to write both engaging short-form content (emails, sales aids, short articles) and longer-form articles
• Demonstrated use of AI and workflow tools
• “Student of the business” who is always seeking to learn more
• Strong interpersonal skills.
• Ability to effectively interact with senior leadership.
• Ability for occasional travel.

Base Salary Range - $115,000 to $120,000