Bongchie India Private Limited
Website:
bongchie.com
Job details:
KEY ACCOUNT MANAGER – QUICK COMMERCE
Company Name: BONGCHIE INDIA PRIVATE LIMITED
Department: SALES & BUSINESS DEVELOPMENT – QUICK COMMERCE
Location: 2151/9B, FIRST FLOOR, NEW PATEL NAGAR, OPP. SHADIPUR DEPOT, NEW DELHI – 110008
Google Map: https://maps.app.goo.gl/Q5dFn5dnNdT9zGcNA
Employment Type: FULL-TIME & ON-SITE
Experience Required: 3 – 4 YEARS
Reporting To: CHIEF EXECUTIVE OFFICER (CEO) & CHIEF FINANCIAL OFFICER (CFO)
ABOUT THE COMPANY
Bongchie India Private Limited, founded in 2014, is a leading manufacturer and distributor of Pre-Rolled Cones and Rolling Papers with a strong offline distribution network across India. As the company continues to expand its presence across modern retail and digital commerce channels, we are seeking an experienced Key Account Manager – Quick Commerce to drive growth and strengthen our relationships with India's leading Quick Commerce platforms.
ROLE OVERVIEW
The Key Account Manager – Quick Commerce will be responsible for driving revenue growth, profitability, and brand visibility across the company's Quick Commerce channels, including Blinkit, Zepto, Amazon Now, Flipkart Minutes, and Swiggy Instamart.
This is a mid-senior level individual contributor role reporting directly to the CEO and CFO. The position requires strong commercial acumen, hands-on experience managing Quick Commerce seller portals, and the ability to collaborate effectively with Category Managers, Marketing, Supply Chain, Finance, and Operations teams to achieve business objectives.
The ideal candidate will possess a deep understanding of Quick Commerce business models, platform advertising tools, category management practices, and marketplace performance metrics.
KEY RESPONSIBILITIES
1. Key Account Management & Platform Relationships
- Own and manage the company's business across Blinkit, Zepto, Amazon Now, Flipkart Minutes, Swiggy Instamart, and other relevant Quick Commerce platforms.
- Serve as the primary point of contact for platform Category Managers, Account Managers, Commercial Teams, and Media Teams.
- Build and maintain strong working relationships with platform stakeholders to drive business growth and improve platform visibility.
- Conduct regular business reviews with platform representatives and identify opportunities to increase sales, assortment, and market share.
- Collaborate with platform teams to secure participation in key campaigns, promotional events, and category growth initiatives.
2. Business Growth & Commercial Planning
- Develop and execute platform-specific growth strategies to achieve revenue and profitability targets.
- Prepare monthly, quarterly, and annual business plans for assigned platforms.
- Support Joint Business Planning (JBP) initiatives with platform partners and internal stakeholders.
- Monitor platform-wise sales performance and identify opportunities for expansion across new cities, dark stores, and product categories.
- Track and manage trade spends, visibility investments, and promotional budgets to maximize return on investment.
3. Category Management & Assortment Expansion
- Work closely with platform Category Managers to improve assortment breadth and product discoverability.
- Drive new product listings, SKU expansion, combo pack creation, and seasonal product launches.
- Identify underperforming SKUs and recommend assortment optimization strategies.
- Monitor category trends, consumer preferences, and competitive activity to support business planning.
- Ensure that the products maintain strong visibility and category positioning across all assigned platforms.
4. Advertising, Promotions & Visibility Management
- Plan and execute platform advertising campaigns including sponsored listings, banner placements, search visibility initiatives, and promotional activities.
- Coordinate with the Marketing team to develop campaign calendars aligned with business objectives.
- Monitor campaign performance and optimize advertising investments based on key performance metrics.
- Evaluate campaign effectiveness through ROAS, conversion rates, click-through rates, and sales uplift.
- Recommend new opportunities to improve product visibility and customer acquisition across Quick Commerce channels.
5. Seller Portal & Catalogue Management
- Maintain complete ownership of platform seller portals and ensure accurate execution of day-to-day account activities.
- Manage product listings, pricing updates, promotional offers, product descriptions, images, and catalogue hygiene.
- Ensure all active SKUs remain accurately categorised and compliant with platform requirements.
- Coordinate with internal stakeholders to resolve listing issues, content discrepancies, and platform escalations.
- Monitor customer ratings, reviews, and product feedback to identify improvement opportunities.
6. Performance Monitoring & Business Reporting
- Track and analyse key business metrics including GMV, revenue growth, contribution margin, ROAS, conversion rate, average order value, and market share.
- Prepare weekly and monthly business performance reports for review by the CEO and CFO.
- Conduct competitor benchmarking across pricing, assortment, visibility, promotions, and category positioning.
- Identify performance gaps and develop corrective action plans to improve platform results.
- Present business insights, forecasts, and strategic recommendations during management review meetings.
7. Demand Forecasting & Inventory Coordination
- Collaborate with Supply Chain, Procurement, Production, and Warehouse teams to ensure adequate stock availability across all platforms.
- Provide demand forecasts based on sales trends, campaign plans, and seasonal requirements.
- Monitor stock availability and work proactively to minimise out-of-stock situations.
- Support inventory planning discussions by sharing platform-level sales insights and growth projections.
- Coordinate launch readiness for new products, promotions, and seasonal campaigns.
8. Cross-Functional Collaboration
- Work closely with Marketing, Finance, Supply Chain, Production, Warehouse, and Operations teams to ensure seamless execution of Quick Commerce initiatives.
- Coordinate with Finance on commercial reconciliations, promotional claims, and platform-related commercial matters.
- Partner with Marketing to improve campaign performance, product visibility, and customer engagement.
- Support continuous process improvement initiatives to enhance efficiency and scalability across Quick Commerce operations.
- Act as an internal advocate for platform requirements and market opportunities.
REQUIRED QUALIFICATIONS & EXPERIENCE
Education
- Bachelor's degree is mandatory. A degree in Business Administration, Commerce, Marketing, Economics, or a related field is preferred.
- MBA or Post-Graduate qualification in Marketing, Sales, E-Commerce, Retail Management, or a related discipline will be an added advantage.
Experience
- 3 – 4 years of hands-on experience managing business accounts on Quick Commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Amazon Now, or Flipkart Minutes.
- Prior experience working with FMCG, Consumer Goods, D2C, Personal Care, Food & Beverage, or Retail brands is strongly preferred.
- Demonstrated experience in managing platform relationships, category growth initiatives, and performance marketing activities.
- Proven track record of achieving revenue growth and business targets across Quick Commerce channels.
- Experience in preparing business reviews, forecasting demand, and managing platform advertising campaigns.
Technical Skills
- Strong proficiency in Microsoft Excel and Google Sheets, including pivot tables, lookup functions, dashboards, and data analysis.
- Hands-on experience managing seller portals and Quick Commerce partner platforms.
- Understanding of platform advertising tools, campaign management, and performance reporting.
- Working knowledge of ERP systems, inventory management tools, and order management platforms is preferred.
- Familiarity with business reporting tools such as Power BI, Looker Studio, or similar analytics platforms will be an advantage.
Competencies
- Strong commercial acumen with a growth-oriented mindset.
- Excellent relationship management and stakeholder engagement skills.
- Strong analytical and problem-solving abilities.
- Effective negotiation and influencing skills.
- High attention to detail and execution excellence.
- Ability to manage multiple priorities in a fast-paced environment.
- Clear and professional verbal and written communication skills.
- Self-driven, proactive, and capable of working independently with minimal supervision.
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