Kerovit - A Kajaria Company
Website:
kerovit.com
Job details:
Company Description
Kerovit, a brand by Kajaria Ceramics Ltd., specializes in offering a premium range of faucets and sanitary ware crafted with the finest materials and advanced manufacturing processes. Known for contemporary designs, innovation, and architectural precision, Kerovit products are tailored to enhance modern living spaces and create personalized bathroom experiences. Manufactured in its state-of-the-art facility in Gailpur, Rajasthan, Kerovit faucets boast exceptional quality, durability, and design artistry. With a focus on redefining the bathroom experience for Indian consumers, Kerovit aims for innovation and customer satisfaction in all its products.
Role Description
Project Specification: Engaging with architects, interior designers, and MEP (Mechanical, Electrical, Plumbing) consultants at the design stage to ensure products are “locked in” to the project tender.
Relationship Management: Maintaining a direct line with C-suite executives and procurement heads of Tier-1 developers and construction firms.
Revenue Growth: Managing a portfolio of high-value accounts, ensuring repeat business, and identifying “cross-selling” opportunities across different product verticals (e.g., if they buy tiles, pitching bathware).
Market Intelligence: Tracking upcoming large-scale infrastructure, residential, and commercial projects within the assigned territory.
Conflict Resolution: Acting as a single point of contact for high-priority clients to resolve issues regarding supply chain, site installation, or technical after-sales support.
Key Performance Indicators (KPIs)
Sales Value/Volume – Achievement of annual revenue targets from assigned accounts.
Specification Ratio – Percentage of projects where the brand was successfully specified in the initial BOQ (Bill of Quantities).
Pileline Health - The total value of active projects in the “sampling” or “quotation” stage.
Collection Efficiency - Ensuring timely payments and maintaining a healthy DSO (Days Sales Outstanding)
Technical & Behavioral Skills
Consultative Selling: The ability to sell based on technical merits, durability, and LEED/Green building certifications rather than just price.
Negotiation: Handling complex, multi-layered price negotiations that often involve long-term credit periods or bulk-buy discounts.
CRM Proficiency: Using tools like Salesforce or SAP to track project timelines (which can span 12–24 months).
Industry Knowledge: Deep understanding of the RERA (Real Estate Regulatory Authority) guidelines and local building codes.
Typical Background
• Education: Often requires an MBA in Marketing or a B.Tech/B.Arch to understand the technical nuances of construction.
• Experience: Usually 5–10 years in B2B sales within Bath fittings or related allied industries
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