Flag job

Report

Director - Marketing, Self - Care

Min Experience

15 years

Location

Mumbai

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

The Marketing Director, Self Care is responsible for developing and implementing marketing strategies to promote self care products. You will be responsible for developing and executing the annual marketing plan, making recommendations for the development of company marketing strategy, and identifying new opportunities to drive growth. You will oversee the marketing team and collaborate with cross-functional teams to drive overall brand outcomes: Key Responsibilities: · Develop and execute comprehensive marketing plans that align with the company's overall business objectives and the specific goals of the self care business unit. Own the end-to-end demand generation strategy for the self care portfolio across HCP and consumer ecosystems · Lead category creation and share growth initiatives for the self care portfolio in India · Champion insight generation across HCPs and consumers. Monitor trends and behaviors to shape a comprehensive and effective marketing strategy · Lead cross-functional teams to deliver on business and brand outcomes · Lead long term portfolio planning for the business unit. Closely collaborate with global teams to drive portfolio and innovation strategy for India · Utilize data-driven insights to optimize marketing initiatives and drive business growth · Stay abreast of industry trends and competitor activities to identify new opportunities · Own and drive overall proposition for self care products including portfolio strategy, pricing and packaging among others · Work closely with cross functional teams including demand planning, supply planning and customer development to drive forecasting and integrated business planning for the business unit · Provide mentorship and guidance to marketing and sales teams for high performance · Formulate and implement marketing objectives and policies to maximize sales and profitability

About the company

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

Skills

marketing
strategy
insights
innovation
business planning
forecasting
mentoring