About the role
As a Business Analyst supporting the Commercial Excellence Initiative at Kennametal, you will be pivotal in enhancing our commercial operations, optimizing processes, and maximizing revenue opportunities. You will work closely with cross-functional teams to analyze market trends, customer behaviors, and business performance metrics to drive strategic decision-making and improve commercial effectiveness.
Key Responsibilities:
1. Data Analysis and Insights Generation:
- Utilize data analytics tools and techniques to extract insights from internal and external datasets.
- Analyze market trends, customer segments, and competitive landscape to identify growth opportunities and market threats.
- Provide actionable insights to support decision-making processes across sales, marketing, and product management functions.
- Leverage AI models and machine learning algorithms to derive deeper insights from data and predict market trends, customer preferences, and sales opportunities.
2. Sales Performance Optimization:
- Collaborate with sales teams to develop performance metrics, KPIs, and dashboards to monitor sales effectiveness and efficiency.
- Identify sales process bottlenecks and inefficiencies and recommend process improvements to streamline operations and enhance customer engagement.
- Conduct sales forecast analysis and assist in developing sales strategies to achieve revenue targets.
3. Pricing and Margin Analysis:
- Analyze pricing strategies, discount structures, and margin trends to optimize pricing decisions and maximize profitability.
- Assess pricing elasticity and competitive positioning to develop pricing models that balance competitiveness with profitability.
- Work closely with finance and sales teams to implement pricing strategies and monitor pricing compliance.
4. Customer Segmentation and Targeting:
- Segment customer base based on demographic, behavioral, and transactional data to identify high-value customer segments and growth opportunities.
- Develop targeted marketing campaigns and sales strategies to engage with key customer segments and drive revenue growth effectively.
- Monitor customer segmentation trends and adjust strategies to meet evolving market demands.
5. Continuous Improvement and Project Management:
- Drive continuous improvement initiatives within the Commercial Excellence team, leveraging Lean and Six Sigma methodologies where applicable.
- Lead or contribute to cross-functional projects to enhance commercial operations, improve customer experience, and increase revenue generation.
- Collaborate with IT and business stakeholders to implement technology solutions that support commercial excellence initiatives.
About the company
With over 80 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace and defense, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Every day approximately 8,700 employees are helping customers in nearly 100 countries stay competitive. Kennametal generated $2.1 billion in revenues in fiscal 2023.
