Search Engine Marketing (SEM) Specialist

An ideal candidate for the role of Search Engine Marketing (SEM) Specialist must be able to plan, execute, and manage the overall SEO strategy for clients. This role involves keyword and content planning, web marketing, and link building. A good SEM Specialist must be familiar with web analytics, and able to calculate the effectiveness of advertisement campaigns. Professionals in this role will handle all types of paid search campaigns and use platforms such as Google, Bing, Yahoo, etc., to track pay-per-click (PPC) marketing tasks.

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