Customer Marketing Manager

We are looking for a passionate Customer Marketing Manager with 5+ years of experience to join our growing team at Keka. In this role, you'll play a key part in deepening engagement with our amazing customers across the globe, creating compelling campaigns to drive cross-sell/up-sell pipeline, advocacy, and increased Customer Lifetime Value (CLTV). As the voice of Keka's customers, you'll build meaningful relationships, ensuring they see the full value of our platform while gathering insights to shape even better experiences. If you're excited about empowering HR teams, fostering strong customer connections, and making a real impact in a fast-growing organization, we'd love to have you join us! Key Responsibilities Marketing Campaign: Design and execute targeted email campaigns, web notifications/ads, webinars, and events to keep customers informed and engaged while driving upsell and cross-sell opportunities. Collaborate with the product and product marketing teams to create tailored content that resonates with existing customers. Customer Insights: Gather and analyze customer feedback through surveys, interviews, and reviews to identify needs and pain points. Leverage insights to guide product improvements and refine marketing strategies Cross-Functional Collaboration: Work closely with sales, product, and customer success teams to align customer initiatives with business objectives. Support retention and upsell efforts with focused marketing campaigns and strategies. Customer Engagement and Communication: Develop and manage monthly newsletters, crafting engaging content to inform, inspire, and drive meaningful interactions with customers. Customer Advocacy: Focus on building strong advocacy programs to spotlight customer success and drive long-term relationships. Brand reputation management: Design programs to proactively gather customer reviews on G2, LinkedIn, and Google, and support the customer success team in addressing feedback on these platforms