Market Activation Manager

Job Title: Market Activation Manager

Reports to: Senior Manager, Retail Marketing

Location: Remote

Company: JustFoodForDogs, LLC

Job Type: Full-time, Exempt 

About JustFoodForDogs:

JustFoodForDogs, the #1 vet recommended fresh food for dogs, is dedicated to helping pets live longer, healthier lives through real, whole-food nutrition. Founded in 2010, JustFoodForDogs revolutionized the fresh whole food movement for dogs when it opened the first open-to-the-public kitchen cooking food for dogs. All of our recipes are formulated by veterinarians and made with 100% human-grade ingredients. Today, consumers can find JustFoodForDogs at JustFoodForDogs retail locations, their favorite retailers and on-line at JustFoodForDogs.com. The company’s offerings include daily meals, shelf-stable products, supplements, and treats. To learn more about JustFoodForDogs, visit JustFoodForDogs.com

Position Summary:

We're seeking a Market Activation Manager to help transform the way people feed their dogs—one community, one store, one customer at a time. At JustFoodForDogs, we're on a mission to extend the lives and wellbeing of dogs through fresh, human-grade nutrition, and this role brings that mission to life at the local level. This strategic yet hands-on position executes integrated campaign and retail marketing strategies, orchestrates memorable retail events and community partnerships, helps to evolve loyalty marketing programming, and maintains foundational marketing excellence across our retail markets.

The ideal candidate understands how integrated marketing channels work in harmony, can interpret data to spot opportunities, and excels at turning strategic ideas into actionable plans that educate pet parents, build lasting relationships, and drive measurable growth

Your Impact:

Campaign & Retail Marketing

• Co-develop and execute integrated marketing plans for seasonal campaigns, retail activations, and experiential moments that drive store traffic, build basket size, and increase brand visibility
• Contribute to and manage the retail marketing calendar in partnership with marketing operations, brand, and creative teams, ensuring consumers receive the right message at the right time
• Collaborate with Creative and Channel Leads to translate strategy into consumer-facing assets and contribute to engaging, brand-accurate collateral that drives traffic and engagement
• Author and deliver strategic creative briefs grounded in brand, business, and consumer objectives for campaigns and activations
• Monitor and analyze marketing performance metrics across all channels and adjust strategies to optimize campaign effectiveness and achieve business goals

Retail Events & Community Partnerships

• Plan and execute traffic-driving brand activations including product demos, in-store events, retail theater experiences, community engagement activities, and local partnerships that create memorable moments and build basket size
• Design and implement retail theater strategies that bring the brand to life in-store through compelling storytelling, visual merchandising, and immersive customer experiences
• Build and maintain strong relationships with key retail locations and community organizations to ensure alignment with brand values
• Serve as the primary point of contact for retail locations, providing structure and support for initiatives and events

Loyalty Marketing

• Co-develop and execute loyalty program initiatives that drive repeat purchase, increase basket size, and deepen customer relationships
• Collaborate on gift-with-purchase programs, VIP customer experiences, and white glove concierge programs for top customers that encourage traffic and basket-building
• Leverage loyalty data and insights to inform local marketing strategies and personalized customer engagement

Foundational Marketing & Cross-Channel Integration

• Act as liaison between local markets and broader marketing efforts to ensure seamless, integrated customer experiences across all touchpoints
• Maintain brand standards across all local touchpoints while adapting strategies to reflect community nuances and express the brand creatively in retail environments
• Partner with finance, accounting, and marketing teams to measure and evolve campaign planning, tracking KPIs including paid advertising, CRM (email/SMS), event ROI, traffic, and basket metrics
• Create and deliver clear, compelling presentations and executive summaries that extract insights for campaign reporting to optimize tools and tactics

Required Skills & Experience:

• Proven experience in integrated marketing, brand activation, retail marketing, or customer engagement roles
• Strong project management skills with ability to manage multiple campaigns and events simultaneously
• Demonstrated ability to interpret data, spot trends, and translate insights into actionable strategies
• Excellent communication and interpersonal skills with a talent for building relationships across all levels
• Experience developing and executing marketing calendars with strategic objectives
• Ability to work independently and take ownership of market-level results
• Passionate about brand growth, mission-driven work, and creating exceptional customer experiences
• Comfortable working occasional evenings or weekends to support activations as needed

Preferred Qualifications:

• Proven track record in retail marketing campaign development and execution with measurable results
• Experience planning and executing retail events, brand activations, and community partnerships
• Background in loyalty program development, CRM marketing, or customer retention strategies
• Familiarity with local market engagement and community relationship building
• Knowledge of premium food, wellness, or pet industry
• Experience working across multiple retail locations or markets simultaneously
• Ability to work occasional evening or weekend to support activations as needed.

Preferred Qualifications:

• Experience in training, product demos, or retail environments.
• Familiarity with local markets and communities within the assigned territory.
  
  

Tenets of the Pack (Company Values)

Live Our Mission – We believe this is more than a job. It’s a cause.

Be a Team Player – We put company goals and success first.

Maintain a Positive Attitude – We bring energy, enthusiasm, and drive to everything we do.

Deliver Results – We play to win.

JUSTFOODFORDOGS is an Equal Opportunity Employer. 
JUSTFOODFORDOGS does not discriminate due to race, color, creed, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability, unemployment status or any other legally protected basis, and to the extent permitted by law.