Senior Analyst - Digital Marketing

As a Senior Analyst – Digital Marketing at JustAnswer, you'll enhance the efficiency and reach of our paid SEM efforts through testing, spend optimization, and vertical expansion. This role requires a quantitative problem-solver who brings clarity and insight to the team. You'll be based in JustAnswer's Bengaluru office, supporting the Customer Acquisition team in San Francisco. What You'll Do Optimize and grow Google Search Ads for justanswer.com and niche sites. Conduct keyword research to enhance SEM campaigns. Design and test Google Ads experiments, monitor landing page and product tests, and troubleshoot performance issues. Manage SEM/PPC budgets, ensuring alignment with ROAS objectives. Analyze metrics using tools like Google Ads, Excel, and Google Analytics for data-driven decisions. Collaborate with cross-functional teams to achieve business goals. Stay updated on industry trends and perform competitive analysis. What We're Looking For 5+ years in Digital Marketing. Expertise in Google Ads, GDN, YouTube, DoubleClick/DV360, and/or Facebook Ads. Proficient in Excel (VLOOKUPs, SUMIFs). SQL experience is a plus. Comfortable with Google Analytics, conversion tracking, and tag management. Basic knowledge of web technologies (HTML, CSS, JavaScript) and/or programming. Familiarity with LLMs (e.g., GPTs) is a bonus. Analytical and data-driven approach. Proactive and results-oriented.

We are a San Francisco based company founded in 2003. Our mission is simple: we help people. We have democratized professional services by connecting customers with verified and vetted Experts who provide reliable answers at any hour and on any budget. JustAnswer members enjoy round-the-clock access to 12,000+ doctors, lawyers, tech support, mechanics, vets, home repair pros, and more. In the last 20 years, we have helped 10 million customers in 196 countries by answering more than 16 million questions. Our investors are Charles Schwab, Crosslink Capital, and Glynn Capital Management.