Website:
consoulsolution.com
Job details:
We are an AI First consumer engagement global consulting firm. Our goal is to help organisation identify and reclaim incremental revenues using data. We are tech and industry agnostic, our body of work involves building impact for Media, fashion, retail, and e-commerce.
We are looking for a sharp, data-driven CRM & Lifecycle Marketing Executive who thrives in a client-facing environment and brings equal parts strategic thinking and execution excellence.
In this role, you will be responsible for managing client relationships and ensuring successful delivery of consulting engagements.
It involves driving client satisfaction, retention, and long-term account growth through proactive engagement and value delivery.
You will be the KPI owner for the client and will own end-to-end lifecycle campaigns — from insight to execution — across Push, SMS, WhatsApp, Email, and RCS channels. You will partner directly with client marketing, product, and tech teams, making confident communication and stakeholder management as important as your technical CRM skills.
WHAT YOU’LL DO
Campaign Strategy & Execution
1. Identify opportunities basis data. Your day will be involving spending hours to read data and generate insights and build program strategies
2. Plan, build, and optimize multi-channel CRM campaigns across Push Notifications, SMS, WhatsApp, Email, and RCS with a clear focus on business outcomes.
3. Use platforms such as CleverTap/ MoEngage to architect customer journeys, define audience segments, and deploy campaigns at scale.
4. Develop CLM & retention marketing strategies encompassing behavioural targeting, lifecycle triggers, and cross-channel retargeting.
5. Initiate and rapidly launch A/B and multivariate tests; document learnings and apply them systematically to future campaigns.
Data, Analytics & Insights
1. Monitor and interpret core CRM metrics daily — Delivery Rate, View Rate, CTR, and Conversions — and translate performance patterns into actionable recommendations.
2. Map campaign performance directly to client business KPIs (Repeat Rate, Churn Reduction, etc) and report findings with clarity and confidence.
3. Leverage consumer research and behavioural data to drive audience segmentation, personalisation strategies, and content decisions.
4. Maintain database hygiene and ensure compliance with DLT, WhatsApp Business Policy, and applicable data privacy standards.
Client Engagement & Stakeholder Management
1. Serve as a primary point of contact for clients — presenting campaign strategies, performance reports, and growth recommendations with confidence.
2. Collaborate closely with client Marketing, Product, and Tech teams to ensure timely, high-quality campaign execution aligned with broader business goals.
3. Influence and align multiple internal and external stakeholders through strong program management and communication skills.
Process & Quality
1. Document CLM processes and create clear SOPs to enable consistency, scale, and team knowledge transfer.
2. Maintain rigorous standards of campaign quality — accuracy in messaging, targeting logic, and audience exclusions.
3. Provide first-level support and troubleshooting guidance to internal stakeholders on CRM platform queries.
WHAT WE’RE LOOKING FOR
Must-Have
1. 3+ years of hands-on CRM or Lifecycle Marketing experience in a strongly data-driven, analytical role.
2. Proven proficiency with CleverTap, MoEngage, or equivalent enterprise CRM automation platforms.
3. Demonstrated ability to draw actionable insights from CRM data and communicate them clearly to both technical and non-technical stakeholders.
4. Strong understanding of the customer lifecycle — acquisition, engagement, retention, and churn — and experience designing campaigns across each stage.
5. Confident, articulate communicator with experience in client-facing or agency environments.
6. Excellent program management skills: comfortable managing multiple campaigns, priorities, and stakeholder relationships concurrently.
7. A strong sense of ownership, speed of execution, and comfort working independently in fast-paced environments with tight deadlines.
8. Knowledge of excel to create correct data formats and draw insights from it
Good to Have
1. Prior experience in Fashion Retail or E-commerce verticals.
2. Exposure to multi-channel campaign orchestration across 4+ channels.
3. Familiarity with RCS as an emerging CRM channel.
4. Working knowledge of customer data platforms (CDPs) or data warehousing concepts.
5. Presentation and data visualisation skills
WHAT SETS YOU APART
1. You are equally comfortable in a strategy deck and a CRM platform dashboard.
2. You can walk a client through a campaign performance review and leave the room having earned their trust.
3. You think in funnels, cohorts, and segments — not just open rates.
4. You treat every campaign as a hypothesis and every result as a learning.
5. You hold yourself to a high bar on quality, even when moving fast.
WHY JOIN US
You will work across a diverse portfolio of leading consumer brands, gaining exposure to sophisticated CRM programs at scale. Our team operates at the intersection of data science, creative strategy, and marketing technology — giving you a rare opportunity to grow across all three dimensions. We believe in ownership, intellectual curiosity, and shipping things that move the needle.
This is a full-time opportunity. We are remote first organisation and an equal opportunity employer.
You can also reach out to us at hr@consoulsolution.com or apply on our website: https://consoulsolution.com/careers/
Click on Apply to know more.