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Company Description Loft PR is a boutique communications and brand strategy studio partnering with fashion, jewelry, and lifestyle brands. The team focuses on crafting compelling narratives that strengthen brand identity and visibility. Loft PR builds media exposure across relevant publications and platforms, and drives influencer and celebrity collaborations that spark conversations. The studio aims to create meaningful impact for clients by combining strategic storytelling with targeted outreach. Applicants can expect a creative, fast-paced environment that values innovation and strong relationships within the media and influencer ecosystem.
Role Description This is a full-time, on-site Media Relations Specialist role based in Mumbai. The Media Relations Specialist will develop and maintain relationships with journalists, editors, influencers, and other key media contacts to secure coverage for clients. Day-to-day responsibilities include drafting and distributing press releases, pitching stories, coordinating interviews, and managing media lists and outreach calendars. The role also involves supporting client communication, preparing media kits, tracking coverage, and providing regular reports and insights to the team. The specialist will collaborate closely with account managers and creative teams to align media strategies with overall brand and communication objectives.
Qualifications
- Candidates should possess strong Media Relations and Public Relations skills, with experience in building and managing relationships across fashion, jewelry, lifestyle, or related sectors.
- Candidates should possess Communication and Strategic Communications skills, including clear writing, confident verbal communication, and the ability to develop targeted messaging for diverse audiences.
- Candidates should possess skills in crafting and managing Press Releases, including drafting, editing, and distributing compelling content tailored to specific media outlets.
- Relevant additional skills such as influencer and celebrity outreach, basic social media understanding, and familiarity with PR tools and monitoring platforms are beneficial.
- Prior experience in an agency or brand communications environment, strong organizational abilities, attention to detail, and the capacity to manage multiple projects simultaneously are preferred.
- A bachelor’s degree in communications, public relations, journalism, marketing, or a related field is advantageous, along with an interest in fashion, jewelry, and lifestyle industries.
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