Website:
tradeopsconsulting.com
Job details:
Company Description TradeOps Consulting helps HVAC, plumbing, and home service contractors move from inconsistent lead generation to predictable growth systems. As a specialized Google-focused marketing and business modernization partner, the company blends high-performance digital marketing with integrated sales and operational solutions. Its proprietary three-layer Demand System—Branding, Marketing, and Operations—turns traditional home service businesses into efficient, scalable revenue engines. TradeOps Consulting delivers end-to-end services, from SEO, PPC, and Local Service Ads to CRM automation, AI tools, and KPI dashboards, to increase booked jobs and profitability. The team focuses on measurable results, providing systems, strategy, and execution for both individual business owners and private equity portfolios.
Role Description This position is responsible for supporting local SEO initiatives for home service clients, including optimizing Google Business Profiles, managing local citations, and improving visibility in local search results. Day-to-day tasks include conducting keyword research, implementing on-page SEO updates, tracking rankings and analytics, and assisting in creating location-specific content. The specialist will collaborate with senior SEO team members to execute local link-building activities, monitor competitors, and ensure consistent NAP (Name, Address, Phone) data across online directories. The role also involves preparing performance reports, following established processes, and contributing ideas to improve local search strategies and client outcomes.
Qualifications
- Foundational SEO skills, including keyword research, on-page optimization, local search ranking factors, and familiarity with Google Business Profile.
- Comfort using SEO and analytics tools (e.g., Google Search Console, Google Analytics, keyword research tools, rank trackers) and working with basic data in spreadsheets.
- Strong written communication skills for creating and optimizing local landing pages, business descriptions, and directory listings.
- Attention to detail for maintaining accurate NAP information, auditing citations, and following structured processes and checklists.
- Ability to learn quickly, follow SOPs, and collaborate with cross-functional marketing and operations teams in an on-site environment.
- Basic understanding of paid media, CRM systems, or marketing automation tools is beneficial but not required.
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