Unified Infotech
Website:
unifiedinfotech.net
Job details:
About Unified Infotech
Unified Infotech is a globally recognized technology consulting and software development company with over 14 years of experience delivering innovative web, mobile, and enterprise solutions. We partner with startups, MSMEs, and Fortune-level enterprises across the USA, Europe, APAC, LATAM, the Middle East, and India to create digital products that solve complex business challenges and drive growth.
At Unified, work goes beyond delivering projects—it is about innovation, creativity, collaboration, and engineering exceptional digital experiences. We foster a culture that encourages curiosity, ownership, and continuous learning while empowering individuals to make meaningful contributions.
Role Overview
We are looking for a creative and detail-oriented Content Writer with 2–3 years of experience to join our marketing team. The ideal candidate should have a strong passion for writing, storytelling, research, and digital content creation, with an interest in technology and software development.
The role involves creating engaging and informative content across multiple digital channels, including blogs, websites, social media, email campaigns, case studies, and marketing collateral. The candidate will work closely with the marketing and other cross-functional teams to develop content that supports brand awareness, audience engagement, SEO, and business growth.
Key Responsibilities
Content Writing & Creation
- Create high-quality, engaging, and original content for:
- Blog articles
- Website pages
- Social media
- Email campaigns
- Case studies
- Whitepapers and eBooks
- Marketing and sales collateral
- Write clear and compelling content tailored to different audiences and digital platforms.
- Translate complex technical concepts into simple, easy-to-understand content.
- Develop content that aligns with Unified Infotech's brand voice, messaging, and business objectives.
- Proofread and edit content to ensure accuracy, clarity, consistency, and grammatical correctness.
Research & Content Development
- Conduct research on technology, software development, digital transformation, and industry trends.
- Research target audiences, competitors, and relevant topics to identify content opportunities.
- Stay updated with emerging technologies, industry developments, and content marketing trends.
- Collaborate with internal subject matter experts to gather information and create technically accurate content.
SEO & Content Optimization
- Apply basic to intermediate SEO principles while creating content.
- Conduct keyword research and incorporate relevant keywords naturally into content.
- Optimize blogs and website content for search visibility and user engagement.
- Follow SEO best practices related to headings, metadata, internal linking, content structure, and readability.
- Monitor content performance and make improvements based on available insights and analytics.
AI & Content Innovation
- Use AI-powered content and research tools to support content ideation, research, and optimization.
- Develop content that is structured for modern search and AI-driven search experiences.
- Gain familiarity with Generative Engine Optimization (GEO) and evolving AI search practices.
- Ensure AI-assisted content is reviewed, fact-checked, refined, and aligned with the company's tone and quality standards.
Collaboration
- Work closely with marketing, design, sales, and other internal teams to support content requirements.
- Assist in developing content for marketing campaigns and business development initiatives.
- Incorporate feedback from stakeholders and continuously improve content quality.
- Contribute ideas for new content formats, topics, and campaigns.
Content Performance
- Track basic content performance metrics such as traffic, engagement, rankings, and conversions.
- Use tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms to understand content performance.
- Support the marketing team in identifying opportunities to improve content reach and effectiveness.
Required Skills & Qualifications
Must Have
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
- 2–3 years of professional experience in content writing or content marketing.
- Excellent written and verbal communication skills.
- Strong writing, editing, proofreading, and storytelling abilities.
- Experience creating both long-form and short-form content.
- Basic to intermediate understanding of SEO and content optimization.
- Ability to research and write about technology-related topics.
- Ability to simplify complex concepts into clear and engaging content.
- Strong attention to detail and commitment to content quality.
- Ability to work collaboratively with cross-functional teams.
Preferred
- Experience working in IT Services, SaaS, Software Development, or a technology-focused organization.
- Familiarity with AI content tools and LLM-based tools.
- Basic understanding of Generative Engine Optimization (GEO) and AI search.
- Familiarity with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools.
- Experience writing content for international or B2B audiences.
- Basic understanding of content marketing and digital marketing practices.
What We Offer
- Flexible and employee-friendly work environment.
- Opportunity to contribute to a rapidly scaling global technology business.
- Competitive compensation aligned with industry standards.
- Exposure to global markets including the USA, Europe, APAC, LATAM, Middle East, and India.
- Access to modern marketing technologies and AI tools.
- A collaborative culture that values creativity, innovation, and continuous learning.
- Opportunities to work closely with experienced marketing and technology professionals.
- Professional growth and learning opportunities.
- A workplace where creativity, ownership, and excellence are valued.
Click on Apply to know more.
