The Quad
Website:
thequad.in
Job details:
About StrongHer by The Quad
StrongHer is a brand under The Quad, built with one mission: get 10,000 women strength training. Not "fit" in the vague, generic sense — strong. We've built StrongHer around the real constraints women face — cost, time, location — which is why the programme is entirely virtual, designed to fit into a woman's life instead of asking her to rearrange it around fitness.
Every post, every reel, every caption is a chance to get one more woman to believe she can get strong.
What this role is about
We need someone who can carry that mission online — someone who can design, edit, and write content that makes women stop scrolling and start believing StrongHer is for them. This is end-to-end ownership of StrongHer's social media — the content, the calendar, the voice, and the conversations that happen in the comments and DMs.
What you'll be doing
- Owning the content calendar — planning what goes out, when, and why, so content is consistent and intentional, not last-minute
- Designing posts, carousels, and social creatives that are clean, aesthetic, and instantly easy to consume — Canva or equivalent should be second nature
- Editing organic videos and reels that hook fast, hold attention, and tell a story. Feel free to use any software as long as it's aesthetic, on brand, and has a clear narrative.
- Writing scripts, captions, and story content that sound like a real woman talking to another woman — not brand copy
- Staying on top of Instagram — new formats, algorithm shifts, what's trending, what's dying — and bringing that into the content, not just reacting to it after the fact
- Meeting StrongHer students to learn their real stories — their starting point, their struggles, their wins — and bringing those stories to life as testimonials, transformation stories, and behind-the-scenes content
- Responding to DMs, comments, and community engagement — you're often the first (and most human) touchpoint someone has with StrongHer
- Tracking performance — keeping the social media data dashboard updated, and reading the numbers to shape what gets made next, not just reporting on what already happened
- Supporting shoots for paid ad content — our performance agency owns paid strategy and creative, but you'll help bring their scripts to life on the ground when a shoot is needed
What we're looking for
Must-haves
- A portfolio showing both design and video work — range matters more than years of experience. If you're just starting out, show us what you can do.
- Strong writing samples — captions, scripts, or story content that show you can connect, not just construct sentences
- A real understanding of Instagram — what makes someone stop, watch, and follow
- Comfortable working with data — reading numbers and translating them into content decisions
Good to have
- Prior content experience in fitness, wellness, or a mission-driven brand
- Familiarity with AI tools for design or video editing
The kind of person we're looking for
- Sees value in the mission
- Someone who's into fitness, or curious to get into it — you don't need to be training already, but you should want to understand why strength training changes lives
- Has opinions and says them — "here's what I'd do and why," not just "sent for approval"
- Empathetic enough to sit with a student, hear her story, and turn it into something honest — not polished into blandness
- Takes ownership without needing to be chased
This is a full-time role, based in Chennai. If this excites you, we'd love to hear from you :)
Click on Apply to know more.