Trinetra Venture
Website:
trinetraventure.com
Job details:
Salary 20 k to 25 k per month
Experience: 2+ Years
Industry Preference: Hospitality / Restaurant / Multi-Brand Experience Preferred
Location: Mahalaxmi Mumbai
About the Role
We are looking for a result-driven Performance Marketing Executive who has hands-on experience in running and optimizing paid campaigns across Meta and Google platforms. The ideal candidate should understand full-funnel marketing strategies, audience targeting, campaign optimization, lead generation, and brand growth for restaurant or multi-brand businesses.
Candidates with prior experience handling restaurant chains, café brands, hospitality brands, or multiple consumer-facing brands will be highly preferred.
Key Responsibilities
• Plan, execute, and optimize paid advertising campaigns on:
* Meta Ads (Facebook & Instagram)
* Google Ads (Search, Display, YouTube, Performance Max)
• Create and implement performance marketing strategies for:
* Brand awareness
* Lead generation
* Footfall growth
* Online orders
* App installs
* Engagement & remarketing campaigns
• Understand and execute different campaign objectives and ad funnels effectively.
• Monitor campaign performance and optimize:
* ROAS
* CPC
* CPM
* CTR
* Conversion rates
* Cost per lead/order
• Conduct audience research, competitor analysis, and market trend analysis.
• Work closely with creative/design teams for ad creatives, copies, and campaign planning.
• Manage budget allocation efficiently across multiple campaigns and brands.
• Set up tracking tools including:
* Meta Pixel
* Google Analytics
* Conversion Tracking
* Event Tracking
• Generate weekly/monthly performance reports with actionable insights.
• Scale successful campaigns while maintaining profitability and performance benchmarks.
• Develop an understanding of WhatsApp Marketing strategies and progressively implement them to improve customer engagement, retention, promotions, and conversion performance.
Requirements
• Minimum 2 years of hands-on experience in Performance Marketing.
• Strong practical knowledge of:
* Meta Ads Manager
* Google Ads
* Google Analytics
* Re-marketing strategies
• Must understand:
* Campaign structure
* Targeting strategies
* Funnel marketing
* Retargeting
* A/B testing
• Proven track record of generating measurable results through paid campaigns.
• Experience handling restaurant chains, hospitality brands, or multiple brands at least once is mandatory/preferred.
• Keen interest in learning WhatsApp Marketing tools, automation, and campaign strategies for future business growth.
• Ability to independently strategize and execute campaigns from scratch.
• Strong analytical and reporting skills.
• Good communication and coordination abilities.
Preferred Candidate Profile
• Experience in scaling campaigns with strong ROI/ROAS.
• Creative mindset with performance-driven thinking.
• Understanding of local marketing and hyperlocal campaigns is a plus.
• Experience working in fast-paced agency or multi-brand environments will be an advantage.
• Proactive learner with adaptability toward emerging digital marketing channels like WhatsApp Marketing.
Click on Apply to know more.