Website:
gentle.money
Job details:
About Gentle
Gentle is building India's financial intelligence OS for the next generation of investors. We give users personalised market insights, multi-asset portfolio tracking (stocks, MFs, bonds, AIFs, REITs, unlisted), curated news, credit scores, and jargon-free financial education — all in one place. We're starting with India's 21–30 affluent users and building toward a global platform.
The Role
You'll be the in-house marketing lead — the person who ensures our agency executes brilliantly while owning everything that needs to happen. You're equal parts project manager, brand guardian, and content operator. You'll coordinate the agency on brand positioning and launch campaigns, run our social media presence, and build the in-house marketing function from scratch alongside the founder. This is a unique opportunity to build and own the marketing function of a category-defining fintech platform
What You'll Own
- Agency coordination: single point of contact with our Mumbai brand and marketing agency. Own briefs, timelines, reviews, and approvals.
- Brand + launch campaigns: work with the agency on positioning, launch strategy, and go-to-market. Ensure the brand feels consistent and sharp everywhere.
- Social media: own Instagram, LinkedIn, Twitter/X, and YouTube end-to-end. Content calendar, community management, engagement, analytics.
- Content operations: brief copy, review all content going out (in-app, social, ads), maintain brand voice guidelines.
- Events and community: coordinate online and offline events, investor meetups, city-based activations.
- Internal reporting: track campaign performance, surface insights to founders weekly.
- Team building: help hire and manage social media executives, content writers, and other marketing hires as we grow.
Who We're Looking For
- 3–6 years of experience in marketing, brand, growth, or communications
- Experience coordinating with creative or marketing agencies
- Strong social media instincts for Instagram and LinkedIn (finance/fintech context)
- Excellent written and verbal communication in English and Hindi
- Highly organised, deadline-driven, proactive
- Comfortable traveling to Mumbai and other cities for meetings and events
- Finance background or strong financial literacy is a BIG PLUS — if you've worked in fintech, wealth management, or a finance-adjacent brand, tell us
- Prior startup or early-stage experience preferred
Click on Apply to know more.