Digital Marketing and Strategic Engagement Specialist

Reports to: VP, Engagement and Strategic Initiatives

Position Summary

The Manager of Digital Marketing & Strategic Engagement plays a pivotal role in shaping the online presence of the organization. They are tasked with crafting, implementing, and managing comprehensive digital marketing strategies across a diverse array of online channels. Their primary objectives are to elevate brand awareness, foster meaningful engagement, and increase patient volume. This dynamic role demands an innovative, data-driven, and analytical mindset. The manager leads critical initiatives in search engine optimization (SEO), search engine marketing (SEM), social media engagement, email campaigns, and targeted paid advertising. By harnessing the power of data and creativity, they strive to create impactful digital experiences that resonate with audiences and drive results.

The Manager of Digital Marketing & Strategic Engagement at The Joseph P. Addabbo Family Health Center plays a vital role in enhancing digital marketing and social media by Fostering the creation of engaging and relevant content tailored for diverse platforms, such as blog posts, social media updates, digital magazine, brochures flyers, and website copy. Strategically planning, executing, and analyzing digital marketing campaigns (print/video) to effectively measure performance and enhance outcomes. Collaborating with cross-functional teams, to ensure that our marketing initiatives align with overarching business goals. Committing to staying informed about the latest digital marketing trends, technologies, and best practices for continuous improvement.

Essential Responsibilities:

• Manage digital marketing and strategic engagement for all JPAFHC sites 

• Create brochures, flyers, one-pagers and other marketing materials 

• Create and edit videos to promote JPAFHC team members and services. Editing raw footage using specialized software to create a polished final product. 

• Create engaging internal and external marketing content including print/video patient testimonials, meet our clinicians, and other promotional campaigns 

• Capture photos internal and external to promote JPAFHC facility and team members • Monitor and manage brand reputation: Manage JPAFHC google search presence. 

• Identify digital equipment to advance technology at JPAFHC sites. Keeping abreast of industry trends, new technologies, and best practices in videography. 

• Develop podcast. Create and maintain Facebook lives topics and schedule 

• Collaborate with VP of E&SI to develop a marketing video concept and script, creating a storyboard to outline the visual narrative. 

• Scope and evaluate locations that align with the video/photo vision. 

• Plan and coordinate photo/video shoot and Facebook live schedules with JPAFHC team members appropriately. 

• Collaborate with communications and marketing director to plan social media, and advertising campaigns. 

• Brainstorms new and creative growth strategies through digital marketing. 

• Collaborates with internal & teams to create landing pages and optimize user experience. 

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) 

• Communicating effectively with VP of E&SI, stakeholders and internal teams. 

• Perform other communications and marketing functions as needed

Minimum Qualifications: 

• Bachelor’s degree in marketing, communications or related field 

• 3-5 years within non-profit fundraising or outreach activities.

• Excellent oral and written communications skills 

• Detail-orientated with the ability to manage multiple projects at a time. 

• Must be a team player, self-motivated, and able to juggle multiple priorities 

• Must be able to work independently and possess the ability to make independent decisions when circumstances warrant such action 

• Must be flexible, reliable, personal integrity, ability to function effectively as part of a team 

• Ability to build strong relationships with various internal and external stakeholders. 

• Strong analytical and strategic thinking skills 

• Computer skills required

Preferred Skills and Experience:

• At least 3-5 years of professional experience working with brand management and marketing 

• Effective communication skills and a professional attitude; ability to present to large groups and ability to connect with people from a variety of backgrounds 

• Ability to work independently, prioritize work and manage multiple priorities on deadline. 

• Strong project management skills, adept at organizing, meeting deadlines and multi-tasking 

• Ability to build internal and external relationships • Demonstrated team player comfortable working in changing environment with multiple levels of staff. 

• Superb cross-cultural fluency and a keen interest in meeting the needs of diverse immigrant populations in New York City 

• Commitment to the health center’s mission and core values

Skill Requirements: 

Final Cut Pro • Motion Array • AI Voice Overs • MAC • macOS • Adobe Suite • Photoshop • CANVA • Microsoft Office • Social Media: Facebook, LinkedIn, Instagram, Twitter; You Tube