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Company Description Adrex Media is a modern marketing and content agency that helps brands scale through high-impact storytelling, influencer strategies, and performance-focused campaigns. The team combines creativity, data, and innovation to deliver measurable growth for clients across diverse industries. Core services include brand strategy, influencer marketing, social media management, paid advertising on Meta and Google, and video/reels content production. Adrex Media collaborates with startups, coaches, creators, and established brands to build trust, increase visibility, and drive sales. The agency offers a dynamic, fast-paced environment for professionals who want to shape impactful digital narratives and results-driven marketing initiatives.
Role Description This is a full-time, on-site role based in Kolkata. The role involves planning and executing marketing and content initiatives aligned with client objectives, including developing brand narratives, coordinating influencer campaigns, and supporting social media strategies. Daily tasks may include conducting market and audience research, collaborating with internal teams on campaign concepts, and assisting in the creation and optimization of content for various digital channels. The role also supports performance marketing activities such as monitoring paid ads, tracking campaign metrics, and preparing reports and insights. The person in this role will work closely with clients and team members to ensure projects are delivered on time and meet quality standards.
Qualifications
- Strong skills in brand and marketing strategy, including the ability to translate business goals into clear campaign objectives.
- Experience with influencer marketing and partnership management, including identifying, coordinating, and tracking influencer activities.
- Knowledge of social media management practices, including content planning, publishing, and basic analytics across major platforms.
- Familiarity with digital advertising, especially paid campaigns on Meta and Google, and an understanding of performance metrics.
- Ability to contribute to video and short-form content (e.g., reels), including scripting, ideation, or coordination with creative teams.
- Strong written and verbal communication skills and the ability to present ideas clearly to clients and colleagues.
- Detail-oriented, organized, and able to manage multiple projects and deadlines in a fast-paced agency environment.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Prior experience in a digital marketing or creative agency environment is preferred.
- Willingness to work on-site in Kolkata and collaborate closely with cross-functional teams.
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