Senior Associate - Event Marketing

📌 Core Information 🔹 Job Title: Senior Associate - Event Marketing 🔹 Company: Jio Haptik 🔹 Location: Mumbai, Maharashtra, India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 9, 2025 🔹 Experience Level: Mid-Senior (5-10 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: 1. Event Strategy & Execution: Develop, plan, and execute high-impact events aligning with business objectives. 2. Marketing & Demand Generation: Leverage events to drive lead generation, customer engagement, and brand visibility. 3. Budget Management: Effectively manage event budgets while ensuring optimal ROI and cost control. 4. Content & Thought Leadership: Craft compelling narratives for speaker sessions, panel discussions, and brand activations. 5. Stakeholder & Vendor Management: Coordinate seamlessly with internal teams, speakers, agencies, and vendors for smooth event execution. 6. Analytics & Performance Tracking: Measure and analyze event performance through key metrics such as engagement, lead generation, and conversion rates. 7. Creativity & Innovation: Bring fresh, innovative, and engaging ideas to enhance overall event impact and experience. ASSUMPTION: This role requires a strategic and creative event marketer with a passion for delivering high-impact events that fuel brand visibility, lead generation, and audience engagement. 📋 Key Responsibilities ✅ Event Strategy & Execution: - Strategize, plan, and execute impactful online and offline events that strengthen brand presence and drive lead generation. - Collaborate with internal teams and external partners to ensure smooth event execution. - Manage event budgets and promote events across digital and social channels. ASSUMPTION: The ideal candidate will have a proven track record in event strategy and execution, with a strong understanding of business objectives and marketing strategies. ✅ Marketing & Demand Generation: - Leverage events as a tool for lead generation, customer engagement, and enhancing brand visibility. - Develop and execute marketing campaigns through event channels to drive demand and generate leads. ASSUMPTION: Candidates should have a solid background in demand generation and marketing campaigns through event channels. ✅ Budget Management: - Manage event budgets effectively, ensuring optimal ROI and cost control. - Monitor and analyze event spending to maximize efficiency and impact. ASSUMPTION: Applicants should have proven experience in managing event budgets, with a strong focus on cost-effectiveness and maximizing ROI. ✅ Content & Thought Leadership: - Create compelling narratives for speaker sessions, panel discussions, and brand activations that resonate with target audiences. - Develop thought leadership pieces to position the company as an industry expert. ASSUMPTION: Candidates should possess excellent content development skills, with the ability to create impactful event narratives and thought leadership pieces. ✅ Stakeholder & Vendor Management: - Coordinate seamlessly with internal teams, speakers, agencies, and vendors to ensure smooth event execution. - Build and maintain strong relationships with stakeholders and vendors to facilitate event success. ASSUMPTION: Applicants should have proven experience in handling end-to-end stakeholder and vendor relationships, with a focus on seamless event execution. ✅ Analytics & Performance Tracking: - Measure and analyze event performance through key metrics such as engagement, lead generation, and conversion rates. - Continuously track and optimize event performance to improve future events. ASSUMPTION: Candidates should have proficiency in event analytics and performance measurement, with a focus on lead generation and conversion metrics.

Jio Haptik is a pioneer in AI-powered innovation, processing 10B+ conversations and 10M+ transactions across 10+ channels and in 135 languages for 500+ enterprises. Today, it's helping brands make the transition to Generative AI and unlock end-to-end customer experience at scale. Haptik has two lines of products - Contakt & Interakt - that respectively enable enterprises and SMEs to solve for their customers' biggest pain points. The company is a Category Leader across platforms including Gartner, G2, Opus Research & more. "Tech Startup of the Year" in the AI category and gold medal for "Best Chat & Conversational Bot" are two of Haptik's recent awards & recognitions. Its prominent clients include Jio, Paytm, Adani, Paisabazaar, Puma & Whirlpool.