Content Marketer

Jiji is seeking a passionate Content Marketer to join our growing team. In this role, you will be responsible for creating and executing compelling content strategies that drive brand awareness, customer engagement, and lead generation. Key Responsibilities: - Develop and implement a content marketing strategy that aligns with Jiji's overall marketing goals - Create a wide range of content including blog posts, social media posts, email newsletters, and other multimedia assets - Conduct market research and analyze data to identify content opportunities and topics that resonate with our target audience - Collaborate with the marketing and sales teams to ensure content supports the customer journey - Monitor and analyze content performance, and continuously optimize content to improve results - Stay up-to-date with industry trends and best practices in content marketing Requirements: - 2-3 years of experience in content marketing, digital marketing, or a related field - Strong writing and editing skills, with the ability to create engaging and SEO-optimized content - Proficient in content management systems (CMS) and social media platforms - Familiarity with SEO, analytics, and content performance optimization - Excellent communication and collaboration skills - Passion for creating high-quality, valuable content

Jiji is a leading online marketplace and classifieds platform in Africa, connecting buyers and sellers in a safe and convenient way. With a presence in several countries across the continent, Jiji is committed to empowering local communities and fostering economic growth.