Social Media Strategist

Key Responsibilities:

1. Strategy Development
   • Develop, implement, and optimize a comprehensive social media strategy aligned with business goals.
   • Identify target audiences and set clear objectives for each platform.
2. Content Creation and Management

• Collaborate with content creators, designers, and copywriters to develop engaging and brand-aligned content (images, videos, infographics).
• Create a content calendar and manage a consistent posting schedule across platforms.

1. Campaign Planning and Execution

• Plan and execute social media campaigns for product launches, events, and promotional initiatives.

1. Analytics and Reporting

• Track and analyze the performance of social media initiatives, campaigns, and channels.
• Use data insights to refine strategies, improve engagement, and increase conversions.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience 5+ years as a Social Media Strategist or similar role.
• Proficiency in social media platforms (Instagram, Facebook, Twitter, LinkedIn) and familiarity with emerging platforms.
• Strong understanding of social media KPIs, analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite), and reporting metrics.