Marketing Automation Specialist

Summary

We are looking for a Marketing Automation Specialist to lead the development, execution, and continuous optimization of cross-channel marketing campaigns. This role blends lifecycle marketing strategy and marketing automation expertise to drive personalized experiences across the customer lifecycle—from acquisition and onboarding to retention and win back. You will partner closely with marketing, product, and engineering teams to build scalable journeys, integrate behavioral triggers, and enhance marketing performance through thoughtful automation strategies.

Why Jewelers Mutual:

Since 1913 we’ve been committed to supporting the Jewelry industry and putting customers at the center of everything we do. With over a century of trusted expertise, we’re financially strong, forward-thinking, and driven by curiosity. Guided by our core values of Agility, Accountability, and Relevancy, we lead through innovation.

As a technology focused organization, we embrace cutting-edge tools and data-driven insights to continuously improve our products, services, and customer experience. Our mission is to be the industry’s most trusted advisor by investing in our people, adopting new technologies, and striving for excellence.

We’re dedicated to fostering growth through collaboration, powered by bold thinking, teamwork, and the passion of our people.


What You’ll Do 

Strategy & Campaign Execution

• Own the execution of lifecycle campaigns across email, SMS, and push, ensuring messaging is relevant, timely, and aligned to customer behavior and business objectives.
• Design and implement triggered journeys and automated workflows using dynamic content, real-time events, and decision logic to personalize the customer experience.
• Collaborate cross-functionally with product, engineering, and creative teams to develop modular templates, campaign assets, and messaging frameworks.
  
  

Testing, Optimization & Scaling

• Lead the design and execution of A/B and multivariate tests to evaluate creative and messaging effectiveness and improve campaign performance.
• Guide segmentation, frequency caps, message timing, and channel prioritization based on marketing best practices and observed user behavior.
• Continuously refine and scale programs by evaluating campaign performance and incorporating learnings into future iterations.
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

Qualifications

Bachelor’s degree required.

• 4–6+ years of experience in lifecycle marketing and/or marketing automation roles preferred.
• Deep hands-on experience with enterprise-grade marketing automation platforms (e.g., HubSpot, Iterable, Braze, or Salesforce Marketing Cloud) preferred.
• Experience with HTML/CSS for email and developing/building/modifying modular templates required.
• Strong collaboration skills with experience working alongside creative/strategy teams.
• Experience collaborating with data analytics, development and engineering teams to manage integrations and enable dynamic content capabilities.
• Solid understanding of compliance, deliverability, and best practices for email, SMS, and push channels required.
• Experience working with marketing automation platforms that integrate with Salesforce or other CRMs preferred.
• Familiarity with lifecycle segmentation strategies such as onboarding, retention, or win back required.
• Background in a high-growth environment (SaaS, eCommerce, fintech, etc.) preferred.
  
  

What We Offer You:

• Competitive Compensation & Benefits: Includes performance bonuses, generous paid time off, and a top-tier retirement program with 401(k) matching and additional company contributions.
• Collaborative Culture: Work alongside talented, passionate peers who value ownership and continuous learning.
• Community & Giving: Benefit from 50% charitable gift matching and paid volunteer time to support nonprofit causes
• Great Place to Work® Certified: Join a team recognized for an environment of innovation and growth.

 

Accessibility and Accommodations
We are committed to providing an inclusive and accessible recruitment process. If you require accommodation at any stage of the application or interview process, please let us know by contacting jmrecruiting@jminsure.com.

 

Jewelers Mutual was founded by jewelers in 1913 and remains the leading insurer solely dedicated to insuring jewelry and the jewelry industry. We offer coverage for jewelry businesses in retail, repair, custom design, jewelry appraising, wholesale, and manufacturing. We also provide coverage for individuals'​ personal jewelry, for residents in all 50 states and in Canada, except for personal jewelry insurance in Québec. As a mutual insurance company, we are motivated by the interests of our jeweler policyholders and individuals who purchase our personal jewelry insurance. Our independent agents throughout the U.S. and in Canada provide local service to our commercial jeweler policyholders. We've earned an A+ financial rating from A.M. Best for 31 years running. Jewelers Mutual Group is recognized by the Fox Cities Chamber of Commerce as an Employee Friendly Workplace. For information about Jewelers Mutual Insurance Group and, also, about the benefits of mentioning jewelry insurance to your jewelry customers, visit www.JewelersMutual.com. *Coverage is subject to the provisions, limitations, exclusions, and endorsements in the policy and the level of coverage selected. *Some restrictions apply.