JETSET Pilates is a modern, music-driven reformer Pilates concept delivering high-energy, results-driven
classes in a curated luxury studio environment. With strong growth nationwide — 200+ locations sold
across the US and internationally — JETSET is built on the belief that 50 minutes on the reformer can be
transformative. We’re now bringing that experience to San Francisco’s Marina District, and we’re looking
for an exceptional leader to build it with us.
The Studio General Manager is the founding leader of JETSET Marina District in San Francisco. You will
own the studio from the ground up — building foundational membership during pre-sales, establishing the
community relationships that will define us in the neighborhood, recruiting and developing a best-in-class
team, and launching the studio with momentum.
This is not a traditional management role. It requires a rare combination of sales drive, community
instinct, operational discipline, and genuine passion for the JETSET brand. The right person thrives in a
startup environment, takes full ownership of results, and leads by example every single day.
What You'll Own
Pre-Sale & Membership Growth
Lead and execute the full pre-sale strategy to build a strong founding membership base before
opening day
Capture, nurture, and close incoming leads with urgency and a consultative approach
Drive community outreach through local partnerships, on-the-mat pop-ups, and brand events
Own membership, revenue, and utilization targets from day one
Track and analyze KPIs including sales conversion, retention, and revenue performance
Team Building & Leadership
Recruit, hire, and onboard instructors and studio team members who embody the JETSET
standard
Build a high-accountability, high-energy team culture rooted in service excellence
Provide ongoing coaching, feedback, and performance management
Lead by example in work ethic, urgency, professionalism, and ownership mentality
Studio Operations
Oversee all daily studio operations including scheduling, payroll, reporting, and inventory
Maintain JETSET brand standards and studio presentation at all times
Manage expenses and operate within budget with full financial accountability
Ensure every client interaction reflects JETSET’s commitment to premium service
Ensure all client inquiries, issues, and concerns receive a timely and positive response
Community & Brand Presence
Develop meaningful partnerships with local wellness, retail, and lifestyle organizations
Represent JETSET at community events and build genuine relationships in the Marina
neighborhood
Execute local marketing initiatives to drive client acquisition and brand awareness
Cultivate relationships with influencers, corporate partners, and key community figures
Teaching & Studio Support
Complete the full JETSET instructor training program
Teach approximately 4–6 classes per week, or as operationally needed
Be available to step in and cover classes when required
Maintain a deep understanding of JETSET programming and instructor performance standards
What We're Looking ForExperience & Qualifications
2+ years of management experience in boutique fitness, hospitality, or a service-based
business
Proven track record in membership sales or revenue-driven roles
Experience with pre-sale or new studio openings strongly preferred
Willingness to work evenings, weekends, and extended hours during the pre-opening phase
CPR/AED certification required (or willingness to obtain prior to opening)
Who You Are
A natural sales leader who can build relationships and close with confidence
A community builder who is comfortable being the face of a brand in the neighborhood
Operationally sharp — organized, systems-driven, and detail-oriented
A self-starter who thrives in a high-ownership, startup-style environment
Competitive, performance-driven, and motivated by achieving and exceeding goals
High energy, hands-on, and genuinely passionate about the boutique fitness space
Growth-oriented, with interest in expanding your leadership as JETSET grows in San Francisco
Compensation and BenefitsBase Salary: Competitive, commensurate with experience
Bonus: Performance-based incentive structure tied to revenue and membership growth
Hours: 45–55 hours per week (extended during pre-sale and launch phase)
Growth: Potential for expanded leadership responsibility as additional SF locations open
What Success Looks Like
The General Manager builds a strong foundational membership during pre-sale, establishes the
community partnerships that make JETSET a pillar of the Marina neighborhood, launches the studio with
energy and momentum, and drives consistent growth in revenue and utilization — all while delivering a
premium boutique experience that members can’t stop talking about.