Marketing Ops Specialist (Data & Integrations)

We Are Hiring

A B2B Marketing professional willing to grow in the Marketing Operations field. The successful candidate should be highly proactive, a fast learner, tech-savvy, and data-oriented.

Our goal is to integrate into the team a professional who can grow together with us and who is willing to work with some of the top Scaleups in Europe.

Who is IVICUO?

Role

We are a Marketing Operations Consulting company whose main role is to connect the Marketing Strategy with the Business results. We plan, implement and optimize processes related to:

• Marketing Automation: with Pardot, HubSpot as the main tools and Salesforce as the CRM to connect with.
• Marketing Data & Reporting: connecting all the tools used in the marketing stack and ensuring the continuous tracking of the user journey milestones.
  
  

We are not an agency and it's not our goal to become one. Our clients are key European Scaleups, we are part of their teams, and we have a premium dedication to each of them.

Job Description

Your work for our customers will consist of:

Online Activity Tracking

• Implementing Online Tracking of user sources, activity, and conversions (GTM, GA4. Custom tracking, Ads platforms…)
• Implementing Cookie Compliance tracking requirement
  
  

Entry Point & Marketing Initiatives processes

• Setting up of Marketing Initiatives assets and processes ensuring consistency with Lead Qualification, assignment, and Tracking: **** Webinar tools, Chat tools, Landing Pages and forms, Database import, offline event process, Referral Programs…
• Coordinating and training of Local Marketing Teams to ensure the adoption of the processes
  
  

Business KPI Definition & Reporting

• Defining the right KPI to track and implementing related Data Models, Processes, and Automation to collect accurate and reliable data to report on (Salesforce flow, Salesforce formulas…)
• Creating Dashboards, Reports, and Ad-hoc analysis to monitor the marketing and sales performance (CRM Analytics, GGsheet, Data Visualization tools, Data Warehouses…)
  
  

Advanced Tools Integration

• Connecting our customer SAAS database to their CRM in order to boost marketing and sales capacities
• Leveraging Account Engagement or Hubspot APIs to communicate with third-party tools (Data warehouse, SMS tools …)
  
  

What else will you be doing in IVICUO?:

• Customer Project Management
• Coach more junior team members on their daily tasks
• Knowledge Management: Supporting the documentation of key processes of the consulting team.
• Internal Tools Management to ensure the increase of productivity of the consulting team.
  
  

IVICUO values diversity and would like to grow in such a way. We encourage applications from people from all genders and ethnicities, LGBTQI individuals, and people with disabilities.

Our Benefits

• Enjoy working 100% remotely.
• Regular IVICUERS All Together
• Health insurance
• Annual training fund to help you grow.
• Quarterly remote work fund to help you improve your workspace.
• We will take care of your internet bill.
• Extra day off on your birthday and 1 additional day of holidays for each year in the company.
  
  

Minimum Requirements

• Fluency in English is a must.
• 3+years of experience working on Marketing Operations, reporting and data analysis, paid campaigns management (performance management) or website project management.
• Experience using Salesforce
• Experience using HubSpot or Pardot is a plus
• Understanding of technical concepts and language is a plus (API, ETL, SQL, JS….)
• Proactive & with initiative.
• Tech lover (like to work with different tools) & process mindset
• Goal & Detail oriented.
• Can-do attitude.

IVICUO is a Marketing Operations Consulting company whose main role is to connect the Marketing Strategy with the Business results. They plan, implement and optimize processes related to Marketing Automation, Marketing Data & Reporting.