Performance Marketing Executive

ITEN Media

Salary: ₹1.2 LPA
Experience: 1+ yrs
Location: New Delhi, Delhi, India
Job type: Full-time

Required skills

LinkedIn Ads
Google Ads
Google Analytics
Tag Manager
Zoho CRM

About the role

We are looking for a sharp, analytical, and performance-driven Performance Marketing Executive to lead and optimize our paid marketing campaigns across LinkedIn, Google, and other digital channels.

The ideal candidate should have strong hands-on experience in B2B lead generation campaigns, campaign optimization, and analytical decision-making, with the ability to generate high-quality leads at scale while improving overall ROI and CPL performance.

Key Responsibilities:

Develop, launch, and manage search, social, display, and retargeting campaigns across all major paid platforms (LinkedIn Ads, Google Ads, etc.).
Continuously optimize campaigns to drive high-quality leads at a lower cost per lead (CPL).
Conduct A/B testing on creatives, targeting, and landing pages to boost performance.
Manage and track campaign budgets, pacing, and forecasting to ensure efficiency and ROI.
Analyze campaign data including keywords, ad copies, geographies, and user behaviour to derive actionable insights.
Understand and map the complete digital lead journey—from campaign engagement to end-level conversion.
Collaborate with creative and marketing teams to test and deploy new ideas and formats.
Deliver measurable improvements in ROI, CPA, and lead quality across channels.
Monitor and improve campaign KPIs including ROI, CPA, CTR, Conversion Rate, and Lead Quality.
Manage and track leads using CRM platforms such as Zoho CRM and ensure smooth lead flow and reporting.

Requirements

2+ years of experience in B2B digital/performance marketing.
Hands-on expertise in LinkedIn Ads, Google Ads (Search, Display, Remarketing), and performance tools like Google Analytics, Tag Manager.
Experience in biddable media within an agency or client-side environment.
Proven track record of driving lead generation and acquisition through paid media.
Strong analytical skills with the ability to turn data into insights.
Good understanding of SEO and email marketing (mail chimp, email campaign).

Benefits

Competitive Salary based on experience and performance.
Opportunity to lead and shape digital campaigns for high-impact B2B events and platforms.
Exposure to senior leadership and strategic decision-making.
Fast-paced, entrepreneurial environment with learning across media, events, and digital businesses.
Work on high-visibility campaigns across energy, healthcare, and infrastructure sectors.
On-the-job learning in campaign analytics, CRM integration, lead funnel design, and more.
5-day working week with a collaborative team culture.
Office located in a well-connected area of Dwarka, Sector 12A, New Delhi.

About ITEN Media

B2B media company operating industry publications and business events.

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