Maven InfoTech
Website:
maven-infotech.nl
Job details:
We are looking for a highly motivated IT Sales Executive / Lead Generation Specialist to drive outbound lead generation and create new business opportunities for our software development services.
The ideal candidate should be capable of identifying target markets, researching potential clients, generating qualified leads, building relationships with decision-makers, and scheduling meetings with senior management. The candidate should also have a good understanding of IT services to confidently communicate our offerings.
Key ResponsibilitiesMarket Research & Sales Strategy
- Research and identify countries with high demand for IT outsourcing and software development services.
- Analyze industries, market trends, and business opportunities to define target markets.
- Develop an Ideal Customer Profile (ICP) based on industry, company size, revenue, technology stack, and outsourcing potential.
- Recommend target markets and sales strategies based on research and data.
Lead Generation & Prospecting
- Build and maintain a high-quality database of potential clients.
- Identify and qualify companies that match the Ideal Customer Profile.
- Research key decision-makers such as Founders, CEOs, CTOs, Product Managers, and Engineering Managers.
- Maintain organized prospect data within the CRM.
LinkedIn Outreach
- Generate leads through LinkedIn and LinkedIn Sales Navigator.
- Send personalized connection requests and follow-up messages.
- Engage with prospects professionally to build relationships.
- Schedule meetings with qualified prospects for senior management.
Email Outreach & Campaigns
- Plan and execute personalized cold email campaigns.
- Create effective outreach sequences and follow-up strategies.
- Track campaign performance, response rates, and conversions.
- Continuously optimize outreach based on campaign results.
Lead Qualification & Meeting Scheduling
- Engage with prospects to understand their initial business requirements.
- Introduce the company's IT services and capabilities at a high level.
- Qualify leads based on business requirements and the Ideal Customer Profile (ICP).
- Schedule meetings between qualified prospects and senior management.
- Maintain records of conversations, follow-ups, and lead status in the CRM.
Digital Marketing & Brand Visibility
- Support the company's outbound sales efforts through LinkedIn content and engagement.
- Suggest and participate in online campaigns to improve brand awareness and lead generation.
- Collaborate with the marketing team to create content that attracts potential clients.
- Stay updated on industry trends and recommend new outreach strategies.
Required Skills- 3–5 years of experience in B2B IT Sales or Lead Generation.
- Excellent verbal and written communication skills in English.
- Strong understanding of B2B sales and lead generation.
- Ability to understand and communicate IT services.
- Strong research and analytical skills.
- Self-motivated, target-oriented, and capable of working independently.
- Excellent presentation and relationship-building skills.
Technical KnowledgeThe candidate should have a working understanding of:
- Custom Software Development
- Web Application Development
- Mobile App Development
- AI & Automation Solutions
- ERP & CRM Solutions
- SaaS Product Development
- Cloud Services
- API Development & Integrations
- UI/UX Design
- E-commerce Development
Preferred Tools- LinkedIn Sales Navigator
- Apollo.io
- HubSpot CRM or similar CRM platforms
- Clay
- Crunchbase
- Instantly, Lemlist, or Smartlead
- Google Workspace
- Microsoft Office
Key Performance Indicators (KPIs)- Identify and validate target countries and industries.
- Build qualified prospect databases.
- Generate high-quality outbound leads.
- Conduct LinkedIn and email outreach campaigns.
- Schedule qualified meetings for senior management.
- Contribute to business growth through qualified lead generation.
Click on Apply to know more.