Product Marketing Manager

InVision

full-time

Required skills

product marketing
marketing
brand
product management
go-to-market

About the role

We are hiring a Product Marketing Manager to bring new InVision products and features to market. In this role, you'll partner closely with teams across the organization, specifically product, sales, and marketing to set positioning and messaging, build product launch strategies, manage and analyze product releases, develop sales enablement content, and drive feature engagement through ongoing marketing programs. If you're creative, collaborative, process oriented and simply excited about the opportunity to take a new product to market and grow InVision usage, we'd be delighted to have you join our team. REQUIREMENTS 4+ years product marketing experience, with an emphasis on marketing to designers Design background Deep understanding of the design industry and design tooling Experience with successful B2B freemium products and brands Experience building or directly contributing to the development of product marketing programs Ability to prioritize and juggle many projects Experience and interest in analyzing the competitive market space Strong communication skills, both verbal and written Exceptional project management skills RESPONSIBILITIES As a Product Marketing Manager, your primary focus areas will include: Building product messaging and positioning for new products and features Developing go-to-market strategies and programs to drive awareness around new products and educate customers about the value of InVision Working cross functionally with sales, events, and creative teams to drive new initiatives that support product launches Partnering with product and research to surface user insights and help inform product development Managing the strategy and content creation for ongoing enablement QUALITIES Process oriented Naturally collaborative – loves working cross-functionally Creative and brand-focused Embraces ambiguity Thrives under pressure Pays close attention to detail Thoughtful and intentional Thinks deeply about solutions to problems Understands our target audience Natural leader, self-starter, motivator A "builder'

About InVision

InVision gives teams the freedom to design, review, and user test products—all without a single line of code. With intuitive tools for prototyping, task management, and version control, it's your entire design process, all in one place. We enable companies of all sizes to discover the power of design-driven product development. That's why more than 2,000,000 designers, product managers, marketers and other stakeholders at so many of the world's most loved startups, agencies, & corporations use InVision every day, including Uber, Evernote, Twitter, Adobe, Salesforce and many more.

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