Meril
Website:
merillife.com
Job details:
Job Description: International Marketing Executive / Specialist
Position Summary
The International Marketing Executive / Specialist will support planning and execution of end-to-end marketing execution for assigned international business markets within the orthopaedics and medical technology portfolio. The role focuses on product promotion, launch readiness, scientific engagement, digital marketing, customer education, market development, and cross-functional coordination to strengthen brand visibility and support business growth across multiple geographies.
Location
Delhi / Mumbai, India.
Role Objective
This role is designed to translate marketing strategy into effective field and regional execution by supporting product campaigns, conferences, educational initiatives, sales enablement, and stakeholder engagement. It also supports market expansion, customer adoption, product communication, and disciplined reporting in alignment with business, compliance, and brand objectives.
Key Responsibilities
1. Marketing Execution and Market Development
- Execute product promotion plans and marketing activities for assigned international business markets.
- Support market development initiatives to improve product visibility, customer engagement, and therapy adoption.
- Adapt marketing inputs, collateral, and brand messages for different market requirements while maintaining central brand consistency.
- Support expansion into new accounts, new therapy areas, and new business opportunities through structured marketing initiatives.
2. Product Campaigns and Launch Support
- Support new product launch planning, launch readiness, and post-launch execution tracking.
- Assist in development of product positioning, key messages, value propositions, and promotional tools.
- Coordinate launch materials, clinical messaging, and campaign elements with internal stakeholders.
- Track product uptake, market response, and feedback to support ongoing campaign optimization.
3. Customer and Scientific Engagement
- Build and strengthen engagement with healthcare professionals, channel partners, and key stakeholders through marketing and educational activities.
- Support scientific programs, congress participation, workshops, masterclasses, and promotional events.
- Coordinate scientific agendas, speaker support materials, event branding, and on-ground activation requirements.
- Contribute to initiatives that improve awareness, adoption, and recall of promoted products and solutions.
4. Digital Marketing and Communication
- Support digital marketing campaigns to enhance product awareness and stakeholder engagement.
- Coordinate development of brochures, videos, presentations, social media content, emailers, and other digital assets.
- Work with internal and external teams for timely development and deployment of campaign materials.
- Help drive innovative and modern communication formats for marketing outreach and education.
5. Sales Enablement and Training Support
- Develop and update sales tools, training materials, product presentations, and educational resources for internal teams and channel partners.
- Support clinical communication, regular product updates, and message alignment for the sales team.
- Assist in training coordination for employees, distributors, and healthcare professionals as needed.
- Ensure marketing tools are practical, compliant, and aligned with the commercial strategy.
6. Branding and Collateral Management
- Support creation and updating of product brochures, visual aids, videos, booth graphics, branding tools, and promotional collateral.
- Coordinate hospital branding, educational material deployment, and campaign visibility initiatives where applicable.
- Ensure branding elements are executed accurately and consistently across all assigned activities.
7. Market Intelligence and Performance Tracking
- Conduct market research to understand competitive activity, customer needs, market trends, and growth opportunities.
- Collect and consolidate field insights to support strategy refinement and business planning.
- Monitor campaign execution, launch progress, product performance, and complaint-related marketing feedback in coordination with relevant teams.
- Support forecast inputs, account tracking, and reporting dashboards as required.
8. Cross-Functional Coordination
- Coordinate closely with Sales, Clinical, Medical, Regulatory, Supply Chain, Training, and Business teams for smooth execution of marketing initiatives.
- Work with headquarters, regional teams, and channel partners to ensure timely communication and execution alignment.
- Support follow-up on deliverables, timelines, approvals, and execution readiness for key projects.
Desired Candidate Profile
- Bachelor’s degree in Marketing, Life Sciences, Biomedical Engineering, Pharmacy, Business, or related field; MBA preferred.
- 2–3 years of experience in orthopedic/medical device sales, product marketing, or healthcare marketing.
- Experience in Hip & Knee Arthroplasty, orthopedic implants, or joint replacement preferred.
- Understanding of product promotion, surgeon engagement, conferences, and sales support.
- Strong communication, presentation, coordination, and stakeholder management skills.
- Willingness to travel as per business requirements.
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