Website:
direfty.com
Job details:
Company Description DiReFTY is a Digital Reputation Safety and Brand Protection platform that helps businesses, creators, professionals, and brands manage growing online trust and reputation risks. The company focuses on combating issues such as fake reviews, impersonation, counterfeit marketplace listings, unauthorized trademark usage, fake websites, and AI-driven reputation threats. DiReFTY combines digital monitoring, reputation risk intelligence, trademark and marketplace monitoring, enforcement coordination, and trust protection workflows to support long-term digital credibility and brand integrity. By building Digital Trust Infrastructure rather than only offering traditional reputation management, DiReFTY enables organizations to strengthen online trust, resilience, and brand protection across platforms and marketplaces. The company is dedicated to creating trusted digital safety systems for modern businesses operating in increasingly vulnerable online environments.
Role Description The Intern – Google Ads role is remote. The intern will assist in planning, creating, and managing Google Ads campaigns to support DiReFTY’s digital reputation safety and brand protection initiatives. Day-to-day tasks include keyword research, ad copy drafting, setting up and optimizing search and display campaigns, and monitoring performance metrics such as clicks, conversions, and cost per acquisition. The intern will help analyze campaign data, prepare performance reports, and suggest improvements to targeting, bidding, and creatives. Collaboration with marketing and product teams will be required to align campaigns with brand messaging and lead-generation goals, while maintaining compliance with platform policies and ethical advertising standards.
Qualifications
- Strong interest in Google Ads, search advertising, and performance marketing, with basic understanding of PPC concepts and campaign structures.
- Analytical skills for working with data in spreadsheets or dashboards, interpreting metrics, and drawing insights to improve campaign performance.
- Clear written communication skills for drafting ad copy, simple landing page briefs, and concise performance reports.
- Ability to learn quickly, follow documented processes, and pay close attention to detail when setting up and reviewing campaigns.
- Comfort using online tools and platforms (e.g., Google Ads interface, Google Analytics, or similar) and navigating digital marketing workflows.
- Pursuing or recently completed a degree in Marketing, Business, Communications, or a related field; exposure to digital marketing coursework or certifications (e.g., Google Ads certification) is a plus.
- Interest in digital trust, brand protection, and online reputation topics; prior experience or projects in these areas are beneficial but not required.
- Ability to work on-site in Gurugram, collaborate with cross-functional teams, and manage time effectively in a fast-paced environment.
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