Intern - D2C & SEO Content
Honasa Consumer Ltd.
- Location
- Gurugram, Haryana, India
- Job type
- Full-time
Required skills
- Google Ads
- Google Tag Manager
- LTV
About the role
Honasa Consumer Ltd.
Website:
honasa.in
Job details:
Key Responsibilities
- Own and scale performance marketing across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube) with clear revenue and profitability targets.
- Manage budgets, bidding strategies, audience segmentation, and channel mix to maximize ROAS and efficient scale.
- Track, analyze, and optimize key metrics including CAC, ROAS, CPA, CTR, CVR, AOV, LTV, and cohort performance.
- Lead A/B testing and experimentation across ad creatives, copies, audiences, landing pages, and offers to improve conversion and retention.
- Work closely with creative and content teams to build high-performing ad creatives grounded in consumer insights and performance data.
- Own conversion tracking, pixels, events, and attribution across platforms using GA4, Google Tag Manager, Meta Business Manager, and Shopify integrations.
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