Digital Marketing Manager (Pre-Opening)

Digital Strategy & Execution Non-Paid Digital Acquisition Paid Media Campaign Management Develop annual and quarterly digital activity plans for the hotel identifying key focus for the coming months. Maintain an understanding of local, regional and international market trends to proactively implement action plans as required. Plan appropriate digital and social media strategies using eCommerce platforms and tactics. Develop and implement strategies to increase hotel database using existing digital marketing tools. Coordinate the execution of online marketing efforts through appointed agency and IHG tools. Manage Search Engine Optimisation (SEO) for the hotel. Assure that hotel independent website, ihg.com and InterContinental.com are fully optimised to maximise traffic from search engines, and drive room and F&B reservations. Prepare storytelling or local content based on SEO strategy to improve the hotels' independent website presence among the competitors. Understand all paid media acquisition channels. Execute successful, ROI based, paid social media campaigns to drive hotel revenues. Execute digital marketing activities across paid channels such as Google platform. Manage the execution of day-to-day campaign implementations. Identify improvement opportunities and best practices in paid channel growth and efficiency. Website Optimisation OTAs and Meta Search Channel Optimisation Conduct audits of ihg.com, independent websites, and online-shop website to ensure optimisation for high-quality images, content, links, and accurate translations. Oversee the web design and development of any other new system or InterContinental brand requirements that may affect hotel websites. Implement digital marketing tools to extend the hotels' reach and increase revenues. Audit content, and images on OTAs and Meta Search sites, and amend where appropriate. Identify and execute the hotels' OTA marketing and merchandising tactics such as IHG boost, Expedia TravelAds and Expedia Accelerator. Collaborate with the revenue team to review hotel performance on digital platforms. Supervise and provide direction to the Social Media team to make efficient and effective performance on social organic activities. Digital Performance Analysis and Communication Analyse and track the digital marketing campaign effectiveness, identify and exploit opportunities to streamline digital marketing activities and improve key acquisition metrics. Analyse web traffic trends and analytics, develop strategies and execute actions accordingly to grow online business and system delivery. Deliver weekly and monthly reports. Support Director of Marketing Communications and Commercial Director in achieving departmental goals.

InterContinental Hotels & Resorts has delighted luxury travellers since 1946, serving as a meeting place for heads of state, a setting for world-changing speeches, and the impetus for some of the most famous love stories of all time. The brand has become synonymous with bold exploration, travel, and cultural discovery. InterContinental The Red Sea Resort exemplifies these attributes. Set within one of the world's most ambitious luxury tourism developments amidst an archipelago of over 90 pristine islands, the hotel offers guests sweeping views of the Red Sea and a discreet barefoot luxury immersed in nature experience. InterContinental The Red Sea Resort's 210 rooms provide immediate beach access; allowing guests to step out on to the sands of the Red Sea from the patio. Moreover, the resort features five different gastronomic experiences, sprawling pools and recreational facilities, a spa, a health club and curated meetings and events spaces for leisure, business travellers and groups. With the worldliness that travel brings, every stay will take your imagination to places you'd never expect!