Executive - Performance Marketing in Mumbai

­We are looking for you - dynamic, best-in-class talent - to join Interactive Avenues. This role is responsible for performing many critical functions within the Biddable team. These tasks include, but are not limited to, keyword/copy creation, audience sizing, reporting, billing, trafficking, and Q/A, as well as developing, optimizing, and maintaining search and social campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands in the domestic space.

Key Responsibilities

• Manage and optimize campaigns across primary biddable platforms, including Search, Social, and Programmatic.
• Perform daily management tasks such as bid adjustments, keyword management, and audience targeting to ensure campaign efficiency and effectiveness.
• Analyze campaign performance and implement optimizations to meet KPIs.
  
  

Requirements

• Must be a graduate or postgraduate.
• Preferred concentration in marketing, finance, digital media, accounting, or a related field.
• Must be a Google Ad Certified Professional.
• Must have a strong work ethic with the ability to work on multiple projects at once, sometimes under pressure and tight deadlines.
• Must possess excellent writing, math, multi-tasking, organization, and communication skills.
• Must have a desire to learn and gain knowledge of search, social media, marketing principles, interactive media, and direct response strategies and tactics.
  
  

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful for the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. We must hire people whose values reflect those of our own: genuine, results-focused, drain, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

About Company: Interactive Avenues is a full-service digital marketing company with offices in Mumbai, Delhi, and Bangalore. Our comprehensive bouquet of services ranges from media, creative, search, analytics, mobile, social, and ORM. In short, all your digital media needs are served and packaged to meet your business objectives. We are a part of the IPG Mediabrands family, the global media holding company of Interpublic Group, and a full-service media network.

Launched in April 2006, team IA is today not just the largest in the industry, but by far the most experienced. Our team comprises over 220 interactive marketing professionals with an unparalleled passion for their work. Our experience and domain expertise across sectors like finance, insurance, telecom, automobiles, real estate, travel, logistics, e-commerce, IT, FMCG, and education makes us the preferred choice for blue-chip companies and the no. 1 digital marketing agency in India.

Interactive Avenues is a full-service digital marketing company with offices in Mumbai, Delhi, and Bangalore. Our comprehensive bouquet of services ranges from media, creative, search, analytics, mobile, social, and ORM. In short, all your digital media needs are served and packaged to meet your business objectives. We are a part of the IPG Mediabrands family, the global media holding company of Interpublic Group, and a full-service media network.