Website:
weheremedia.com
Job details:
Company Description Wehere Media is a growing digital media organization focused on building and scaling social-first brands, with a strong emphasis on Instagram and other visual platforms. The team specializes in creating engaging content, data-informed strategies, and audience-focused campaigns that drive measurable growth. Wehere Media values experimentation, fast-paced execution, and clear performance outcomes. Team members are encouraged to bring creative ideas, test new formats, and collaborate across functions to expand brand reach and engagement.
Role Description The Instagram Growth Lead is a full-time, on-site role based in the Mohali district, responsible for driving follower growth, engagement, and conversions across Instagram accounts. This role includes planning and executing growth strategies, identifying trending content formats, coordinating content calendars, and optimizing posting schedules. Day-to-day tasks involve monitoring analytics, running tests on hashtags and captions, collaborating with content creators and designers, and managing community interactions through comments, messages, and collaborations. The Instagram Growth Lead will work closely with sales and marketing teams to support campaigns, influencer partnerships, and promotional activities, while continuously refining tactics based on performance data.
Qualifications
- Strong analytical skills to interpret Instagram metrics, track campaigns, and make data-driven decisions.
- Excellent communication skills to coordinate with internal teams, creators, and external partners.
- Growth hacking and sales skills to design experiments, optimize funnels, and support revenue-focused initiatives.
- Project management skills to plan content schedules, manage timelines, and oversee multiple campaigns simultaneously.
- Hands-on experience with Instagram, including Reels, Stories, influencer collaborations, and hashtag strategies.
- Familiarity with social media management and analytics tools (e.g., Meta Business Suite, third-party analytics platforms).
- Ability to work on-site in Mohali district, in a fast-paced environment with clear performance targets.
- Relevant experience in social media growth, digital marketing, or brand management; a bachelor’s degree in marketing, communications, business, or a related field is preferred but not mandatory.
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