Website:
Job details:
Brand: WXM – Wrestling Extreme Mania
Location: Delhi-based candidates preferred
Experience: 10+ years & Immediate joiners only
Link : https://www.instagram.com/official_wxm/
Focus Area: Instagram Growth, Influencer Marketing, Content Strategy, Sports Entertainment
WXM is looking for an experienced Instagram Content Strategist & Growth Lead to build and scale the official Instagram presence of WXM as India’s next major wrestling and sports-entertainment IP.
We are specifically looking for someone who has strong experience in Instagram growth, influencer marketing, creator collaborations, short-form content, reels strategy, digital campaigns, and youth-focused brand building.
Key Responsibilities
- Lead and manage WXM’s Instagram content and growth strategy.
- Create a strong Instagram content calendar covering reels, stories, carousels, match promos, wrestler profiles, event announcements, behind-the-scenes content, memes, and fan-engagement formats.
- Develop reel concepts with strong hooks, trending formats, captions, and visual direction.
- Build influencer marketing campaigns around WXM events, talent, creators, live shows, and brand partnerships.
- Identify and onboard relevant influencers, creators, meme pages, sports pages, entertainment pages, and youth-community handles.
- Plan Instagram-led campaigns for WXM talent launches, championships, live events, creator collaborations, and fan-building activities.
- Coordinate with designers, editors, production teams, performers, influencers, and agencies to execute content efficiently.
- Track performance across reach, engagement, follower growth, reel views, story views, saves, shares, and campaign conversions.
- Help position WXM as a bold, high-energy, youth-driven wrestling and live-entertainment brand.
Ideal Candidate
- 10+ years of experience in social media, Instagram growth, influencer marketing, digital campaigns, entertainment, sports, events, or creator-led brands.
- Must be based in Delhi or have strong working access to Delhi NCR.
- Strong understanding of Instagram algorithms, reels, viral hooks, content trends, meme culture, and youth behaviour.
- Proven experience in influencer marketing, creator partnerships, campaign planning, and social media growth.
- Ability to think like both a brand strategist and a content creator.
- Strong network of influencers, creators, agencies, media pages, or digital communities will be preferred.
- Interest or experience in sports, wrestling, live entertainment, youth culture, events, music, creators, or fandom-based brands.
Good to Have
- Experience working with entertainment IPs, sports brands, events, creator campaigns, music shows, or youth-focused properties.
- Understanding of WWE/UFC/IPL-style digital content packaging.
- Ability to manage both organic growth and paid Instagram campaigns.
- Strong content briefing skills for designers, video editors, creators, and production teams.
Click on Apply to know more.