Website:
boreum.com
Job details:
We are looking for an Instagram Automation Specialist to set up, manage, optimize, and maintain the Instagram automation ecosystem for KIWÁNA™, a premium beauty and skincare brand launching in June 2026. This role will focus on building and maintaining a structured DM workflow that supports customer conversations, spam handling, intent-based routing, conversion journeys, escalation, and CRM updates. The system will use Instagram, ManyChat, n8n, OpenAI, Gorgias, and HubSpot. The ideal person should be comfortable working across automation, conversational logic, CRM workflows, and ongoing system optimization.
Key Responsibilities
- Build, maintain, and improve Instagram DM automation workflows
- Manage integrations between ManyChat, n8n, OpenAI, Gorgias, and HubSpot
- Set up conversation routing based on intent, support needs, and conversion signals
- Maintain spam handling, escalation flows, and automation guardrails
- Optimize consultation, objection handling, upsell, cross-sell, and conversion journeys
- Ensure CRM updates, lifecycle tracking, and conversation memory are working correctly
- Monitor workflow failures, edge cases, and automation performance
- Coordinate with marketing, brand, and support teams to keep flows aligned with business goals
- Recommend improvements for automation quality, customer experience, and conversion performance
Required Skills
- Experience with ManyChat
- Experience with n8n or similar workflow automation tools
- Experience with HubSpot CRM workflows
- Familiarity with OpenAI and AI conversation automation
- Experience with support workflow tools such as Gorgias
- Strong understanding of chatbot logic, routing, and escalation design
- Ability to manage automation maintenance, debugging, and optimization
- Good understanding of customer journey, lead flow, and conversion logic
- Strong documentation and process-thinking skills
Preferred Experience
- Experience in beauty, skincare, D2C, or ecommerce brands
- Experience with Instagram DM automation
- Experience building conversational flows for consultation and sales
- Experience designing guardrails for spam, compliance, and escalation
- Understanding of upsell and cross-sell automation logic
What We Expect
- A reliable and scalable DM automation system
- Clean workflow structure and documentation
- Fast issue resolution and ongoing maintenance
- Continuous optimization based on customer behavior and campaign needs
- Strong coordination between automation, support, and CRM systems
Click on Apply to know more.