Assistant Professor Digital Marketing

Inspiria Knowledge Campus

Experience: 5+ yrs
Location: Siliguri, West Bengal, India
Job type: Full-time

Required skills

LMS
Digital Marketing tools/software
Google Analytics

About the role

Qualifications Required

Master’s Degree in MBA / PGDM / Digital Marketing / Management or related field.
3+ years of teaching and/or industry experience in Digital Marketing.
Strong industry exposure and professional network for internships, live projects, and placements preferred.
Proficiency in SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics, and emerging digital tools.

Job Summary

The Digital Marketing Faculty will be responsible for delivering industry-oriented education with a strong focus on experiential learning, practical exposure, and student employability. The role involves teaching core digital marketing subjects, mentoring students, facilitating industry collaborations, and contributing to curriculum enhancement aligned with evolving market trends.

Key Roles and Responsibilities

Academic Responsibilities

Deliver lectures and practical sessions on Digital Marketing subjects including SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Analytics, and Branding.
Prepare lesson plans, presentations, assignments, case studies, and assessment tools aligned with the curriculum.
Upload study materials, session plans, and assignments on the Learning Management System (LMS).
Conduct live projects, workshops, and real-world campaign-based learning activities.
Evaluate assignments, projects, presentations, and examinations in a timely manner.

Student Mentorship & Development

Mentor students on career opportunities, portfolio building, resume preparation, and interview readiness.
Guide students in developing practical skills related to campaign execution, analytics, and digital strategy.
Support slow learners through remedial sessions and personalized academic guidance.
Track student progress and maintain mentoring records.

Industry Interface & Placement Support

Build and leverage industry connections to facilitate internships, live projects, guest lectures, and placements.
Bring industry experts and practitioners for interactive sessions and workshops.
Keep students updated with the latest trends, tools, and best practices in digital marketing.
Collaborate with industry partners to enhance experiential learning opportunities.

Curriculum Development & Institutional Contribution

Contribute to curriculum enhancement aligned with current digital marketing trends and technologies.
Support interdisciplinary learning and teach allied management subjects as required.
Participate in academic events, seminars, workshops, and institutional activities.
Encourage innovation, research, and entrepreneurship among students.

Skill Set

Strong understanding of Digital Marketing tools and platforms.
Excellent communication, presentation, and mentoring skills.
Ability to integrate theory with practical industry applications.
Strong industry networking and collaboration abilities.
Proficiency in LMS platforms, and digital marketing tools/software.

About Inspiria Knowledge Campus

Higher education institution offering industry-oriented undergraduate degree programs.

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